GTM MarTech Engineer (Growth & Attribution) at Vidalytics

Vidalytics: [EUROPE ONLY] GTM MarTech Engineer (Growth & Attribution)

Headquarters: Austin, TX
URL: https://vidalytics.com

This is not a typical product engineering role. You will be the key technical person—a full-stack engineer who understands marketing—for the GTM teams at Vidalytics, reporting directly to the CEO.

You will own tracking, attribution, and all things technical for the marketing and revenue teams. You will get a crash course in marketing and revenue generation, working on the bleeding edge of these fields. These teams move fast, are very data-driven, and you will be supported by the larger engineering team, the Director of Engineering, the Director of Business Intelligence, and other cross-departmental teams.

We are Vidalytics, a video marketing platform that helps entrepreneurs scale their businesses in the face of bigger, better-funded competitors. We are 9 years old and growing at a sustainable pace. You will be a part of the team that adds a few zeros to that growth rate.

What You’ll Be Doing (Job Tasks)

• Own, implement, and deploy tracking and attribution across our customer journeys (Webflow, Vercel, JS snippets), backend, and marketing automations.
• Help marketers get "vibe-coded" projects over the finish line, such as landing pages and small apps creation through Claude Code, Codex, etc.
• Work closely with the CEO (who doubles as our CMO and Chief Revenue Officer) and our Director of Business Intelligence to supercharge GTM data insights.
• Translate vague or loosely defined ideas into concrete, scoped tracking implementations.
• Build and deploy full-stack stacks to our web app for GTM tests and tweaks.
• Help the marketing team go AI-native, becoming more technical and self-sufficient.
• Add backend hooks and logic to capture events and customer actions server-side.
• Help maintain attribution integrity across touchpoints, including CRM and ad platforms.
• Help deploy server-side split tests.
• (Nice-to-have) Write SQL queries to explore data and build funnel or campaign dashboards.

Requirements

• Full-stack engineer who understands marketing.
• Experience with web attribution practices.
• Professional experience with AI tools such as Claude Code, Codex, Lovable, Figma Weavy, etc.
• Know your way around page speed analysis tools to squeeze out every ms of latency.
• Experience with n8n, Zapier, or similar low-code automation tools.
• Experience with marketing funnels, ideally Direct Response as well as Google Tag Manager, Meta CAPI, Google Ads, etc.
• Solid JavaScript skills, especially in-browser tracking and event handling.
• Backend fundamentals: you can hook into backend logic and write code.
• Ability to wrangle 3rd party tools like Typeform, Calendly, Webflow, etc.
• Excellent written and verbal English communication.
• Strong sense of ownership and ability to work independently with vague or partial specs.
• Comfortable aligning data between frontend, backend, and external systems like HubSpot and Intercom.
• SQL experience for ad-hoc queries and funnel validation.
• Your working hours need to have a strong overlap with the Eastern US time zone.

Nice-to-Have

• PostHog & HogQL experience (this is the center of our attribution).
• Dashboarding/visualization experience with Grafana.
• Familiarity with MixPanel or similar product analytics tools.
• Basic familiarity with GCP services.
• Exposure to Video Marketing.
• Experience with Meta's Conversion API Gateway and Signals Gateway.
• Experience with reverse proxy setups (for maintaining 1st party tracking infrastructure).
• GDPR, HIPAA, and other regulation knowledge.

Our Tech & Tooling Stack

• Frontend: Webflow, React SPA App, custom / Claude Code / Lovable
• Backend: GCP, PHP 8, Go, Node.js
• Tracking & Attribution: PostHog, MixPanel, GTM, Meta Pixel/CAPI, Google Ads, custom
• CRM & Automation: HubSpot, Intercom, Chargify, Stripe
• Data & Analytics: BigQuery, MySQL, Grafana, MixPanel, PostHog
• Widgets: Typeform, Calendly
• AI: Claude, Lovable, Figma Weavy, Midjourney, Perplexity, ChatGPT, Vercel

Who You Are (Personality Type)

• Translator: You bridge the gap between marketing and code.
• Biased toward shipping: You deliver in small, valuable chunks.
• Problem Solver: You enjoy untangling marketing noise into technical tasks.
• Proactive: You don’t wait for instructions; you move.
• Clear Communicator: You explain technical ideas well in both written and verbal formats.
• Precise: You measure twice, cut once. Getting it "First-Time-Right" is your default.
• Direct: You give and receive honest feedback with care and clarity.

What You’ll Love About Us (Benefits and Perks)

• High-performance culture: You will be a key member of a team that gets things done.
• No office politics: We are small, flat, and direct.
• Valued input: Your ideas are heard, and the CEO’s door is always open.
• Rest and relaxation: 20 days of PTO.
• Professional development: We pay for classes, conferences, and more.
• Human-centric: We treat every co-worker with respect and kindness.
• Growth potential: A resume-making position with significant responsibility and room to move up.
• Entrepreneurial: We are looking for intrapreneurs to help us scale and potentially co-found future sister companies.

Vidalytics’ Values

• Play to Win: We are competitors. We fail fast and learn through trial and error.
• Scrappy: We are a startup; we learn fast, move fast, and handle chaos.
• Meritocracy: The best idea wins. We test, measure, iterate, and scale with data.
• Own Yourself: We do what we say and own our mistakes.
• Self-Actualization: A place for hyper-learning and upleveling skills.
• Conscious Teamwork: No politics. We attack ideas, not people.

To apply: Click here to apply via We Work Remotely