Webflow: Staff Brand Designer
Headquarters: Remote
URL: https://webflow.com/
Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.
We're looking for a Staff Brand Designer who works in the space between brand and web—someone who can hold a brand idea and build it themselves. Our marketing site is where most people meet Webflow, which makes it the primary surface of our brand rather than a place we put finished work. You'll design that experience and take it all the way into production on our own platform. The brand doesn't stop at the site, though—it shows up in campaigns, conference environments, film, and the product itself—and you'll work across those surfaces too.
This role sits on Brand Studio, Webflow's in-house creative team, as a senior individual contributor working alongside brand designers, motion, and marketing partners.
About the role
- Location: Remote-first (United States; BC & ON, Canada)
- Employment Type: Full-time, Permanent, Exempt
- Reporting to: Manager, Brand Studio
- Application Deadline: Ongoing until position is filled
Compensation
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. The specific base pay will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
United States (USD)
- Zone A: $162,500 - $195,000
- Zone B: $153,300 - $184,000
- Zone C: $143,300 - $172,000
Canada (CAD - ON & BC)
- $177,000 - $213,000
This role is eligible to participate in Webflow's company-wide bonus program. Please visit the Careers page for more information on pay zones.
Responsibilities
Design the web as our primary brand surface
- Treat webflow.com as the place most people meet the brand, and design it as an experience rather than a stack of sections.
- Shape pacing, narrative, and flow across a visitor's path.
- Express the brand through behavior—type, motion, interaction, and state.
- Extend the brand system into web-native patterns and components.
Work in the space between brand and web
- Design and build in the same motion, carrying work from brand idea to shipped page.
- Act as the primary technical owner of Webflow's marketing surface area, from CMS architecture to component systems.
- Build on Webflow as our most sophisticated customer.
- Balance ambition against performance, scalability, and maintenance.
- Ship launches, campaign pages, and fixes with speed and accuracy.
Work across the brand's other surfaces
- Bring the same standard to work that isn't a website: campaign systems, conference environments, editorial, film, and product expression.
- Design for coherence across surfaces.
- Evolve the brand system for different mediums.
Experiment, and put what works into production
- Work in the open with AI-assisted design and development, generative code, and agentic build tooling.
- Explore advanced and pre-release platform capabilities.
- Build working prototypes to settle debates.
- Feed real practitioner insight back to Product and Engineering.
Unblock the business
- Partner with Brand Studio, Product Marketing, Growth, Legal, and Events.
- Reduce dependency bottlenecks by making expertise available early.
- Mentor designers and marketers through pairing and feedback.
- Translate technical constraints into plain language.
About you
Requirements:
- BS/BA college degree or relevant experience.
- 8+ years of experience spanning brand design and web design or development.
- Demonstrated experience designing marketing websites as a primary brand surface.
- Deep, demonstrable Webflow expertise (CMS, components, interactions, performance).
- Experience contributing to brand work beyond websites (campaigns, environments, motion, etc.).
- Active AI fluency: proven experience using AI and agentic tooling in production.
- Familiarity with code: comfortable reading HTML/CSS and adapting JavaScript.
- A portfolio showing both identity-level craft and high-traffic, shipped sites.
You’ll thrive if you:
- Think about a website as an experience with pacing and narrative.
- Treat new tools as material to be tested.
- Move fluidly between design and technical decisions.
- Reach for a prototype before a deck.
- Think in systems first.
- Care about craft at the level of a 40ms transition and a 200-page class system.
- Communicate well with non-technical partners.
- Stay curious and proactively embrace emerging technologies.
Our Core Behaviors
- Build lasting customer trust: We put customer trust first.
- Win together: We win as one team.
- Reinvent ourselves: We imagine what's possible.
- Own it all the way: We hold ourselves accountable to deliver outcomes.
Benefits
- Ownership: Every permanent employee receives equity (RSUs).
- Health coverage: Comprehensive medical, dental, and vision plans.
- Family support: 12 weeks of paid parental leave (plus additional for birthing parents) and inclusive care for family planning.
- Time off: Flexible vacation, paid holidays, and a sabbatical program.
- Wellness: Access to mental health resources, therapy, and coaching.
- Retirement: 401(k) with 100% employer match (up to $6,000/year in the U.S.) and global retirement support.
- Stipends: Monthly support for work and wellness expenses.
- Bonus: Eligible for our annual WIN bonus program.
Remote, together
Webflow is an Equal Opportunity Employer committed to building an inclusive global team.
To apply: https://weworkremotely.com/remote-jobs/webflow-staff-brand-designer