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Head of Product Design at Ethena Labs

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Head of Product Design

About Ethena Labs:

Ethena Labs is building and deploying a suite of digital dollar products aiming to upgrade money into the internet era.

Our flagship product, USDe, is a synthetic dollar backed by digital assets. It scaled from zero to $15 billion in 18 months.

Expanding on this, iUSDe is designed for traditional financial institutions.

Ethena has also developed USDtb: a fiat-backed stablecoin in partnership with BlackRock, which has scaled to ~$2 billion.

Ethena Labs is building the foundational infrastructure for a more open, efficient, and interconnected global financial system.

Open job offerings will be focused on two new major product lines coming to market in the next few months.

About the Role

As Ethena’s Head of Product Design, you will take ownership of both design strategy and vision, as well as some Product Management responsibilities. You’ll lead the design vision and product execution, establish uncompromising UX standards, and product development processes across all user-facing products.

This is an ideal role for a current Lead or Head of Product Design that has motivations to expand their personal scope into more Product Management ownership and tasks.

You will report directly to the CEO and manage 1 Senior Designer. You will collaborate closely with our Product Engineering team of 5 engineers to enhance UI/UX, as well as Marketing and BD.

What You'll Do

  • Oversee both big-picture design strategy while at the same time be hands-on in creating high-fidelity designs, wireframes, prototypes, animations, and videos.
  • Develop and execute a holistic design strategy and vision that aligns with business objectives and user needs across the entire product ecosystem.
  • Build and enforce uncompromising UX standards by auditing and refactoring existing designs, improving usability and consistency across frontend interfaces, dashboards, and user touchpoints.
  • Manage and scale design resources by leading engagements with external consultancies and sourcing freelancers from platforms like Dribbble and Behance.
  • Drive product management frameworks, including defining and implementing lightweight product management processes, roadmap planning, and stakeholder communication frameworks.
  • Establish detailed project management infrastructure including Gantt charts, milestone tracking, and resource allocation systems using tools like Linear and Notion.
  • Foster a user-centric culture through user research, usability testing, and leveraging data to inform design decisions, iterating based on feedback from crypto users and stakeholders.
  • Lead and mentor the design team, including the Lead Designer, to elevate skills, delegate tasks, and foster a more autonomous design function.

What We're Looking For

  • Expertise in Design Leadership and Strategy, with a proven ability to set strategic design vision, influence executive decision-making, and translate business objectives into design strategies.
  • Project Management and Execution skills, including Gantt chart creation, resource allocation, and milestone tracking, with proficiency in tools like Linear and Notion.
  • Exceptional Hands-on Design Excellence in visual design, UX/UI, interaction design, and brand development
  • Experience with Figma and other modern design systems/ tools. Experience in a variety of others like Adobe, Sketch, Spline, Three.JS, TailwindCSS, WebGL, and animation tools.
  • Strong leadership skills with a track record of hiring, mentoring, and scaling design teams, managing both hands-on designers and strategic design functions.
  • Extensive User Research experience conducting usability testing and leveraging data to inform design decisions, including A/B testing and user interviews.
  • Advanced Web3/Crypto Domain Expertise, with a deep understanding of crypto user behaviors, protocol design patterns, DeFi interfaces, wallet integrations, and blockchain-specific design considerations.

Why Ethena Labs?

  • You'd be joining a group that has well established itself as one of the most successful crypto-native companies of all time, a group with a mission to revolutionise decentralised finance and its position in global finance.
  • Work alongside a passionate and innovative team that values collaboration and creativity.
  • Enjoy a flexible, remote-friendly work environment with established opportunities for personal growth and learning.
  • If you subscribe to the mission of separating the dollar from the state, then we want to hear from you!

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