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Humana: Engagement Marketing Lead

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Humana: Engagement Marketing Lead

Headquarters: Remote Nationwide
URL: http://humana.com

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The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. The Engagement Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.

The Engagement Marketing Lead plans and recommends engagement strategies to members based on detailed quantitative analyses of consumer databases and external data sources to develop data-driven insights into members, their behaviors, buying preferences, and patterns. This role provides thought and change partnership to lead line of business and cohort transformations, and engagement improvement that puts the needs of the member at the center of all business functions.

Use your skills to make an impact

Join a world-class marketing organization creating the best possible engagement experience for millions of members. Humana is a $100+ billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of some of the most vulnerable populations in the United States.

To help deliver on this mission, we are seeking a Lead, Engagement Marketing to develop compelling GTM strategies that engage members with their health plan and clinical solutions. This role will be responsible for interfacing with multiple business and marketing partners, developing marketing activation plans, bringing strategy to life, tracking performance, and delivering results.

Key Responsibilities

  • Lead day-to-day execution of the Stars campaign lifecycle, translating priorities into strategies, execution timelines, and deliverables from strategy development through to measurement and optimization.
  • Partner with stakeholders in the Stars, Clinical, and Pharmacy businesses, as well as Marketing operations and analytics teams to align on campaign goals and convert business needs into actionable GTM plans.
  • Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.
  • Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.
  • Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.
  • Participate in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
  • Lead performance tracking, outcomes reporting, and analyses to inform strategic decisions and roadmap iterations.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
  • Minimum of 8 years of experience in marketing lifecycle or customer engagement.
  • Demonstrated 5 years of experience in performance analyses and leveraging data to inform marketing strategies and drive performance.
  • Proven ability to manage multiple projects simultaneously with strong attention to detail.
  • Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery.
  • Demonstrated ability to drive cross-functional initiatives from strategic planning through execution and measurement.
  • Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes.
  • Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps.
  • Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates.
  • Comfort with ambiguity and frequent change; able to flex between strategy and execution.

Preferred Qualifications

  • Experience in healthcare, insurance, senior services, or other regulated industries.
  • Demonstrated Stars and Clinical programs knowledge, including familiarity with common Stars measures.
  • Familiarity with agile marketing methodologies and cross-functional team collaboration.
  • Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.

Additional Information

  • Schedule: 40 hours per week.
  • Time Zone: This position requires working on Eastern Standard Time (EST) hours.
  • Travel: This position may require up to 10% travel.
  • Work at Home Requirements: Must have a minimum download speed of 25 Mbps and upload speed of 10 Mbps. Must work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Compensation

  • Pay Range: $126,300 - $173,700 per year.
  • This job is eligible for a bonus incentive plan based upon company and/or individual performance.

Benefits

Humana offers competitive benefits that support whole-person well-being, including:

  • Medical, dental, and vision benefits
  • 401(k) retirement savings plan
  • Time off (paid time off, company and personal holidays, paid parental and caregiver leave)
  • Short-term and long-term disability
  • Life insurance

About Humana

Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health. Learn more at Humana.com and CenterWell.com.

Application Deadline: 07-23-2026

Equal Opportunity Employer: Humana does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status.

To apply: Click here to apply

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