Events & Field Marketing Manager at Toggl

Toggl: Events & Field Marketing Manager

Headquarters: Tallinn, Estonia
URL: https://toggl.com/jobs/

Overview

We are looking for an Events & Field Marketing Manager to own Toggl's presence made physical, the person who turns a conference badge, a booth conversation, or a dinner reservation into real business.

We believe, now more than ever, that in-person moments cut through marketing noise in a way nothing digital can: a handshake, a shared meal, a five-minute conversation where someone finally "gets it." This role is responsible for engineering those moments on purpose, again and again, and ensuring they don't evaporate the second the event ends.

You are someone who has done this before (preferably in a B2B SaaS setting) and can negotiate a vendor contract in the morning, rewrite an invitation email by lunch, and walk a trade show floor in the afternoon, reading which conversations are worth a follow-up call.

Compensation & Location

• Salary: €70,000 annually (reviewed yearly based on company and individual performance).
• Location: You can work from anywhere in the world as long as your main location is between UTC-5 and UTC+2.
• Travel: This role runs events on both sides of the Atlantic, so you'll need to be able to travel to both North America and Europe.

The Role

As Events & Field Marketing Manager, you own the full lifecycle of Toggl's in-person and hybrid presence, turning sponsorships, trade shows, and owned experiences into a genuine pipeline engine, not just a brand awareness play.

Main Responsibilities:

• Sponsored event execution: Take full, end-to-end operational coordination ownership for all major external sponsorships and industry trade shows. You'll manage vendor communications, booth layout architecture, graphic dimension configurations, compliance logistics, and swag sourcing & distribution, owning the event budget and negotiating with vendors along the way.
• Event content & communications: Write and produce all content required to run an event end-to-end — invitations, landing pages, promotional emails, social posts, on-site materials, and post-event follow-up sequences. You'll also create post-event recap content (summary emails, LinkedIn posts, short highlight videos, and case studies where relevant) to extend the life of each event well beyond its final day.
• Pipeline coordination: Eliminate post-event pipeline latency by building strict cross-departmental SLAs before any event takes place. You'll work directly with Sales and our Demand Gen Manager to build pre-event ad layers, account matching lists, and post-event outbound sequencing so event contacts are in active sales conversations within 24 hours.
• Owned experiential events: Research, conceptualize, and execute curated physical event touchpoints (think micro-roundtables and private VIP executive dinners) specifically designed for upmarket decision-makers, managing everything from venue negotiation and culinary curation to guest list outreach and on-site execution.

Additional Responsibilities:

• Owning the event lead capture process and ensuring all attendee data flows cleanly into HubSpot with correct source attribution.
• Reporting on cost-per-opportunity for each activation to showcase the impact of event and field marketing activities.
• Collaborating with Marketing and Sales to align event initiatives with overall pipeline and business goals.
• Using AI tools extensively in your daily work for research, synthesis, analysis, drafting, and exploration. AI fluency is not optional.

What Success Looks Like

Success in this role means every event Toggl touches has a clear plan for turning attendees into pipeline before it even happens. It means vendor logistics and budgets are handled without drama, event content extends the life of each activation for weeks afterward, and no lead ever sits untouched for more than 24 hours.

Over time, this role builds a repeatable playbook for events, one where Toggl knows its cost-per-opportunity by activation type and can confidently decide which trade shows, sponsorships, and owned experiences are worth doing again.

About You

You will thrive in this role if you:

• Know exactly how to run events that convert: You have 3-5 years of experience with event logistics, vendor negotiation, and field marketing strategies.
• Have run in-person B2B events in the North American market: You know the conference circuit, pricing, and buyer expectations. Experience in European markets is a plus.
• Are great with people: You enjoy hosting decision-makers and know how to make people feel looked after without losing sight of the commercial goal.
• Are incredibly autonomous: You have run successful B2B events in the past and know what works.
• Are equal parts operator and creative: You are relentless about follow-through and building systems.
• Want to have fun with marketing: You are proactive in bringing new event formats and ideas to the table.
• Are hands-on with AI tools: You use AI for research, analysis, drafting, and prototyping as a core part of your workflow.
• Don't need to be managed: You set your own direction and keep stakeholders in the loop.
• Have excellent written communication skills: You are comfortable drafting event invitations and briefing Sales on handoff plans.

This Role Is NOT

• A booth babysitter or a logistics coordinator whose job ends when the stand comes down.
• A pure brand awareness play where "impressions" are the headline metric.
• An order-taker who executes the event list someone else decided on.
• A role that hands leads to Sales and walks away.
• A role for people who need heavy process, frequent approvals, or top-down direction.

Recruitment Steps

• Skill Assessment
• AI-Interview
• Home assignment
• Interview with Liz, Head of Marketing
• Paid Test Week

About Toggl

We are a global team of ~100 people working from over 40 countries. We place a huge amount of trust in our people, and we measure the outcomes rather than the work itself. Our values fuel our results.

Benefits

• Freedom to choose when and how much you work—we only measure results.
• 24 days of paid time off a year, plus your local holidays.
• Unlimited sick leave.
• In-person meetups for team-building (expenses covered).
• 4-6 weeks paid sabbatical (depending on tenure).
• Laptop budget up to 2,500€ (renews every 3 years).
• €2,000 budget to set up your home office + €300 every year after 3 years of tenure.
• €3,000 per year for co-working space membership and/or internet service.
• €4,000 per year contribution for training, workshops, and conferences.
• €2,400 per year contribution for physical and mental health.
• Support for buying tools you need for doing your best work.

To apply: Click here to apply via We Work Remotely