Senior Lead Designer Web & Interactive
Source: remoteok
About CoinDesk
CoinDesk is a leading media, events, indices, and data company focused on the global crypto economy. Since 2013, CoinDesk Media has been at the forefront of the future of money and investing, providing news, insights, and analysis. CoinDesk Events hosts annual events like Consensus, and CoinDesk Indices offers expertise in digital asset indices, data, and research. CoinDesk was acquired by the Bullish group in November 2023, but operates as an independent subsidiary with an editorial committee.
For more information, visit:
The Opportunity
CoinDesk is seeking a visionary Senior/Lead Designer to elevate its digital presence. This is a hands-on, high-impact role focused on marketing websites, landing pages, design systems, and interactive digital expressions. The Lead Designer will create forward-thinking designs that set new benchmarks for brand excellence. The ideal candidate will have a strong curiosity for technical implementation, leveraging motion, interaction, AI, and automation, with a primary focus on creating web experiences that drive engagement and customer conversion.
What You'll Do
- Architect the Digital Presence: Take full ownership of brand and marketing web projects, from initial insights and research to high-fidelity, production-ready UI.
- Steer the direction of CoinDesk and Bullish marketing site designs, enhancements, optimizations, and future features, working closely with Product Marketing Managers.
- Champion a modern workflow, integrating AI-driven design tools, advanced Figma variables, and Webflow components.
- Create demos, comps, and interactive prototypes to demonstrate concepts.
- Partner with Marketing, Content, Product, Design, and Engineering teams.
- Model efficient production practices for design-to-dev and content-to-design workflows.
- Oversee and enforce visual QA.
- Maintain attention to detail regarding copy and brand alignment.
- Assist in publishing content updates via the CMS as needed.
- Take full accountability for the "pixel-perfect" details of your work.
- Lead by example and inspire the team, embedding a culture of curiosity, refinement, and accountable execution.
- Identify and solve user-centered design needs.
What You Have
- Experience: 6+ years of professional experience developing innovative, beautifully branded web and digital products.
- Design Foundation Mastery: A portfolio showcasing exceptional design skills in brand, layout, typography, user-experience, interaction, motion, and digital products.
- Design Tool Mastery: Mastery of Figma (including design tokens, emerging AI integrations, and complex component libraries), along with proficiency in Webflow and Adobe Creative Suite.
- Technical Insight: A keen understanding of how design integrates with code. Essential familiarity with HTML/CSS and collaborating effectively with engineers. Bonus for experience with React or other JavaScript frameworks.
- Product Thinking: Exemplary ability in product thinking, being solutions-oriented, and capable of working both autonomously and with other designers in ambiguous environments.
- Systems Thinking: Ability to design holistically, considering the interconnectedness of features and creating scalable design languages.
- Design for Accessibility: Awareness of digital accessibility standards and best practices.
- Communication: Outstanding presentation and storytelling skills.
- Low Ego: A collaborative, open-minded approach.
Bonus Points For
- Experience designing for crypto or financial products.
- Experience with branching and publishing in Webflow or similar collaborative web building tools.
- Familiarity with 3D tools, motion design, and emerging AI-powered design plugins such as Framer.
- Proficient in Jira for web projects & task management.
Compensation
The anticipated base salary for this position is $145,000 - $165,000 + discretionary annual target bonus + performance incentives/benefits. Offered salary will be reflective of job related knowledge, skills and commensurate experience.
Equal Opportunity
CoinDesk is an equal opportunity employer.