Sales Enablement Analyst - Broker API
Source: remoteok
About Alpaca
Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/7 trading, and more. Our recent Series D funding round brought our total investment to over $320 million, fueling our ambitious vision.
Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totaling over 9 million brokerage accounts.
Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.
Alpaca is proudly backed by top-tier global investors, including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Unbound, SBI Group, Derayah Financial, Elefund, and Y Combinator.
Our Team Members
We're a dynamic team of 230+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!
We're searching for passionate individuals eager to contribute to Alpaca's rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.
About the Role
We are looking for a Sales Enablement Analyst to support Alpaca's Broker API division and Broker Sales team. This role sits at the intersection of Sales, Product, Solutions, Marketing, Compliance, and Operations to ensure our sales team is equipped to win, launch, and grow sophisticated broker-dealer and fintech partnerships.
The Broker API business serves global broker-dealers, fintechs, exchanges, and large-scale partners with complex onboarding, regulatory, and integration needs. As Sales Enablement Manager, you will operationalize how we sell, educate, and scale — ensuring the team has the right materials, processes, messaging, and training to drive revenue efficiently.
Things You Get To Do
- Own Broker API sales enablement strategy
- Build and maintain core sales assets.
- Develop and deliver sales training programs.
- Manage and optimize the sales tech stack.
- Analyze sales performance and identify areas for improvement.
- Collaborate with cross-functional teams to align sales enablement with overall business goals.
- Create and maintain sales playbooks and process documentation.
- Stay up-to-date on industry trends and best practices in sales enablement.
- Measure the effectiveness of sales enablement initiatives.
- Support the sales team in closing deals.
- Develop and maintain a deep understanding of Alpaca's Broker API products and services.
- Create and maintain sales collateral, including presentations, case studies, and product demos.
- Develop and deliver onboarding programs for new sales hires.
- Manage and maintain the sales content library.
- Identify and implement new sales enablement tools and technologies.
- Develop and maintain relationships with key stakeholders across the organization.
- Develop and deliver sales training programs.
- Manage and optimize the sales tech stack.
- Analyze sales performance and identify areas for improvement.
- Collaborate with cross-functional teams to align sales enablement with overall business goals.
- Create and maintain sales playbooks and process documentation.
- Stay up-to-date on industry trends and best practices in sales enablement.
- Measure the effectiveness of sales enablement initiatives.
- Support the sales team in closing deals.
- Develop and maintain a deep understanding of Alpaca's Broker API products and services.
- Create and maintain sales collateral, including presentations, case studies, and product demos.
- Develop and deliver onboarding programs for new sales hires.
- Manage and maintain the sales content library.
- Identify and implement new sales enablement tools and technologies.
- Develop and maintain relationships with key stakeholders across the organization.