User Acquisition Specialist

About Us

Hyperlab is an Istanbul-based mobile gaming company that develops hybrid-casual games. We strive to bring innovation and creativity together with technology for game lovers from all over the world. We value collaboration and a non-toxic work environment.

Responsibilities

Manage and scale UA campaigns across Meta, Google Ads, and major ad networks (Applovin, Unity, IronSource, Mintegral, etc.).
Keep a close eye on daily performance to hit our CPI and ROAS targets by adjusting bids and budgets.
Work hand-in-hand with the creative team; brainstorming new ad concepts and providing feedback based on performance data.
Run A/B tests on everything from ad creatives to store assets to improve conversion and lower costs.
Help out with ASO—collaborating on keyword research and store page updates to ensure paid and organic growth work in sync.
Regularly track and report on key metrics like CTR, CVR, ROAS, and LTV.
Stay on top of what competitors are doing and monitor market trends to catch new growth opportunities.
Handle the technical side of things, ensuring accurate tracking and attribution through Adjust.

Requirements

At least 2 years of hands-on experience in User Acquisition, specifically within the mobile gaming industry.
Proven track record of managing campaigns on Meta, Google, and various ad networks.
A solid understanding of mobile marketing data—you should be comfortable turning numbers into actionable strategies.
A true team player who enjoys working closely with art, product, and data teams.
Familiarity with Adjust and market research tools.
Proactive about using AI tools to speed up your workflow, from creative ideation to data analysis.
A growth-oriented mindset; you’re always looking to learn and improve.
Strong sense of ownership—you take a task and see it through to completion.

Note

We may request a case study (test task) as part of the recruitment process to better understand your analytical approach and campaign management style.

Benefits

Employee Stock Option Plan
Private Health Insurance
Meal Ticket
Billing Support
Steam Wallet
Events & Parties
Learning & Development Package