BRANDOG Digital: Senior Digital Marketing Manager - Paid Social
Headquarters: United States
URL: https://www.brandogdigital.com/
Location: Remote (US, Canada, or Latin America)
Type: Contract / FTE Equivalent
Start: Immediately
The Role
We're seeking an experienced Senior Digital Marketing Manager to own a pod of paid social DTC accounts end to end: strategy, buying, and client relationship. You'll work directly alongside the founders to shape how we grow our clients' businesses and our agency's capabilities, while mentoring junior team members and drawing on them for support. Your primary responsibility will be your pod of accounts, and you will also assist the founders across the business with other clients as needed.
Key Responsibilities
Whole-Business Performance
- Evaluate accounts through blended CAC, contribution of paid to total revenue, new-vs-returning mix, and retention signals.
- Make day-to-day decisions based on real performance rather than platform ROAS alone.
Campaign Strategy & Execution
- Develop and own full-funnel paid media strategies across Meta (plus potentially TikTok, Pinterest, and other platforms).
- Set monthly targets grounded in the client's actual CPA and funded budget.
- Hands-on platform execution: budget allocation, pacing, scaling, and cutting based on performance and client KPIs.
- Lead campaign setup, launch, ongoing optimization, and performance analysis across your pod.
Analytics & Reporting
- Own client-facing performance reporting, translating data into clear, actionable insights.
- Build and maintain advanced dashboards using Google Sheets, Supermetrics, and similar tools.
- Conduct regular account audits to identify growth and efficiency opportunities.
- Establish and track KPIs, benchmarks, and forecasting models.
Creative Strategy
- Translate revenue goals into a plan for creative production.
- Analyze creative performance to inform iteration cycles and testing roadmaps.
- Build and manage structured A/B testing frameworks across creative.
Client & Team Leadership
- Serve as a primary point of contact for key client accounts.
- Lead client status calls and strategy presentations with a clear, confident perspective.
- Deliver difficult news clearly and present paths to a solution.
- Mentor and provide day-to-day guidance to Marketing Analysts and junior team members.
- Collaborate with founders on agency operations, new business pitches, and process improvements.
How the Ramp Works
The timeline is quick, but the ramp is structured and gradual.
- Months 1–2: Take over buying and strategy on your starting pod with founder oversight, shadowing then co-leading client calls.
- Months 3–4: Lead calls solo as founders step back to strategic oversight.
How We Work
You'll work directly with the founders who've built the systems you'll run. We provide the context, tools, and information you need, then expect you to be independent. We operate with performance-led planning, a structured creative cadence, and specific views on measurement. We are looking for individuals who bring their own judgment while seeking to understand our proven systems.
Requirements
- Several years of hands-on paid media buying on Meta (other platforms a plus) for DTC/e-commerce at meaningful spend.
- Proven track record of managing and scaling paid media budgets with measurable results.
- Fluency in whole-business marketing math: blended CAC, paid contribution to overall revenue, new-vs-returning dynamics.
- Client-facing maturity: ability to carry a strategy call, deliver difficult news, and build trust.
- Self-directed: ability to take direction and apply it independently, surfacing problems early.
- Strong command of analytics platforms and experience building data dashboards.
- Exceptional written and verbal communication skills.
- Experience managing multiple client accounts simultaneously with the ability to prioritize effectively.
- Demonstrated ability to lead, mentor, and motivate junior team members.
- Available across the full US business day; if US-based, must contract through your own business entity.
- Familiarity with TikTok Ads, Pinterest Ads, and other social platforms is a plus.
Compensation
Competitive for senior operators, calibrated to experience and location.
Ready to Apply?
Email your resume to jobs@brandogdigital.com with a cover letter outlining your experience managing performance marketing campaigns and any notable results you've driven for clients or brands.
Apply via We Work Remotely: https://weworkremotely.com/remote-jobs/brandog-digital-senior-digital-marketing-manager-paid-social