Marketing Manager, AI and Lifecycle - Rove Concepts
Company: Rove Next, by Rove Concepts
Location: Remote (Open across the Americas and Europe)
Type: Independent contractor, full-time
Hours: Full-time overlap with Pacific or Eastern time (Required)
Apply: talent@rovenext.com
Website: https://www.roveconcepts.com/
About the Role
Rove Next is a new premium line from Rove Concepts, a Vancouver-based modern furniture brand selling direct-to-consumer across Canada and the US. Rove Next launches with improved versions of our best-selling pieces, and it needs its own marketing built from the ground up.
You will own how Rove Next reaches customers and keeps them, starting with email and lifecycle. The goal is a marketing function that scales through AI and systems rather than through headcount. You are building this clean rather than inheriting an existing process.
This is not a coordination role. We need someone who takes a problem and builds the answer, and who catches things before they reach leadership.
Scope
Initially focused on Rove Next, with room to expand across the Rove Concepts group as the brand grows.
What You'll Own
- Email and Lifecycle: Manage our primary owned channel, including campaign calendars, flows, segmentation, deliverability, and list health. We run on Klaviyo.
- Quality Control: Oversee everything that ships, including copy, creative, link destinations, offers, and regional versions. If something goes out wrong, it is your responsibility.
- AI Integration: Build AI into daily workflows. We are looking for someone who ships solutions, not just proposes them.
- Collaboration: Work alongside our lifecycle and email team, designers, and external ads partners to keep the calendar moving.
- Reporting: Translate results into plain business language—what we spent, what we made, and what we would do differently.
Must-Haves
- Experience: 5+ years in ecommerce or DTC marketing with real ownership of email and lifecycle. Experience with Klaviyo or a comparable ESP.
- AI Proficiency: Evidence that you build with AI yourself rather than assigning it. When you hit a wall, your instinct is to build through it.
- Communication: Fluent, native-level English (written and spoken). You will be writing copy that sounds premium, not like a discount retailer.
- Attention to Detail: A strong eye for design and content. You can verify that the destination matches the promise, the tone is correct, and the offer math adds up.
- Feedback: Comfortable being told when something isn't landing, and comfortable providing the same level of direct feedback to the team.
Nice to Have
- Experience in furniture, home, or other considered-purchase categories with a long buying cycle.
- Familiarity with Shopify, GA4, and Meta Ads.
- Experience holding a team to brand guidelines.
What Success Looks Like
- Flow revenue grows as a share of total email revenue.
- Work stops reaching leadership with errors.
- AI is doing measurable work inside the function within 90 days.
Compensation
- $3,500 to $4,500 USD per month (depending on experience).
How to Apply
Send your CV to [talent@rovenext.com]. In your email, please include:
- One AI workflow or automation you built yourself in a real business (what it did and what it saved).
- One time you caught something before it shipped that nobody else had noticed.
- A short voice note (approx. 60 seconds) introducing yourself and telling us what you would want to know before writing your first email for us.
Shortlisted candidates will be asked to complete a short paid project.
Source: We Work Remotely