Job Title: Performance Marketer (Mobile Subscription Apps)

About the Role

We recently launched a minimalist productivity app on the App Store (iPhone, iPad, Mac). We are seeking a performance marketer with hands-on experience scaling mobile subscription apps. This role focuses on driving user acquisition and growth through paid channels.

Responsibilities

This is not a branding role. The ideal candidate will be responsible for:

Scaling mobile subscription apps
Managing Meta Ads and Apple Search Ads campaigns
Understanding and optimizing LTV vs CAC
Improving trial-to-paid conversion rates
Optimizing paywalls
Driving creative testing velocity
Adhering to a data-driven approach

Requirements

Proven experience scaling mobile subscription apps
Experience with Meta Ads and Apple Search Ads
Ability to analyze data and make data-driven decisions
Understanding of key metrics like LTV, CAC, trial conversion, and paid conversion

Compensation

Marketer Fee: $1,000–$1,500 for a 30-day structured test phase
Ad Spend: $1,000–$2,000

Application Instructions

If you have scaled subscription apps before, please share the following in your application:

What app category
Approximate CAC
Trial % and paid conversion %
Your role in execution

DMs are open.