Senior Content Marketing Specialist - UK
Company: Storyblok
Location: Remote (UK)
Source: We Work Remotely
About Storyblok
Storyblok is a headless CMS that enables marketers and developers to create with joy and publish with confidence. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact.
What Is In It For You
You will be joining a growing company where you can contribute to many “firsts”. Benefits include:
- Monthly remote work stipend (home internet costs, electricity).
- Home office equipment package at the start (laptop, keyboard, monitor).
- Home office equipment upgrade (furniture, ear plugs) or membership to a local co-working space after onboarding.
- Sick leave benefit, parental leave, and 25 days of annual leave plus local national holidays.
- Personal development fund for courses, books, conferences, and material.
- Annual international team-building trip, plus quarterly and monthly online get-togethers.
- Flexible schedules with work-life balance at the core.
- An international team that loves to have fun at work and works hard together to accomplish shared goals.
Job Summary
We're looking for a Senior Content Marketing Specialist to shape and create impactful, thought-leadership led content across our 6 monthly brand campaign cycles, plus additional ICP tracks as needed, while owning customer advocacy content (e.g., case studies).
The right candidate understands what makes great B2B marketing content, is AI-native, takes initiative in a fast-paced scale-up environment, and brings a data-driven mindset to connect strategy with business results. This person will sit within Storyblok's Brand and Communications team, supporting marketing across the buyer journey, driving case study development, and partnering with field marketing, social, and events on content needs. They will also help build and launch a new UGC programme and support executive communications on LinkedIn.
Essential Job Functions
Content Strategy
- Shape and execute content creation efforts within the Brand and Communications Team, from long-form whitepapers and blog posts to short-form landing pages and other supporting assets.
- Generate creative, storytelling-focused content ideas that produce engaging thought leadership, staying abreast of B2B social trends.
- Support aligning content marketing efforts with the wider Brand and Communications team functions, including PR, company social media, and executive communications via LinkedIn.
- Conduct in-depth keyword research using tools like Ahrefs and/or Semrush.
- Brief videographers and motion graphics experts to create videos for campaign tracks, events, and social.
- Optimisation and monitoring of content health of all Storyblok content via the website.
Customer Advocacy
- Ownership of the case study content process, from initial ideation and customer contact to creation and publication.
- Optimisation and monitoring of all case study pages on Storyblok's website.
- Ensuring consistent quality across all case study pages by updating older content and coordinating with the Partner and/or Customer Success team.
- Planning measurable outreach strategies to garner more customer success stories.
- Defining and tracking precise KPIs for all case study efforts.
Education and Experience
Must Haves
- 5+ years’ experience in content marketing or content strategy.
- Knowledge of SEO best practices and familiarity with on-page and off-page SEO tactics.
- Tech industry marketing experience.
- Content reporting experience, including analysing data and making recommendations.
Nice to Haves
- Content marketing experience in a B2B tech scale-up environment.
- Experience developing and executing UGC programmes, particularly in B2B/tech settings.
- Experience in a Brand and Communications team with an integrated content function (working with PR and social media teams).
- Demonstrable experience building content marketing support agents via tools like Claude (e.g., to automate processes).
- Experience working on event content.
Professional Competencies
- Highly organised, reliable, and self-driven in fast-moving, ambiguous environments.
- Exceptional written and verbal communication skills.
- Impeccable creative writing skills.
- Skilled at managing multiple projects simultaneously.
- Ability to follow editorial governance to ensure content is consistent with Storyblok’s brand voice, style, and tone.
- Demonstrates AI literacy, with the ability to leverage AI tools to enhance productivity, decision-making, and quality of work while applying sound judgment.
General Terms
- Work Environment: Remote (home) or funded co-working space.
- Diversity & Inclusion: Storyblok is committed to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued.
- Privacy: You can find our privacy policy here.
- Security: All communications will come from an official @storyblok.com email address. We will never redirect you to an unrelated domain.
- Accommodations: If you need an accommodation for any part of the application process, please email talent.acquisition@storyblok.com.