Swat.io: Senior Performance Marketer [m/w/d]
- Headquarters: Vienna (Headquarter), Remote Austria, Remote International
- URL: http://swat.io
About Swat.io
Swat.io is an independent, self-funded SaaS company for Social Media Publishing & Community Management. They are product-led and follow a Self-Service-first approach. Their product is the central growth driver, built so intuitively that customers can design their entire journey, from free trial to ongoing use, as independently as possible.
They are a small, dynamic, and stable company with over 15 years of bootstrapped success. Things move quickly, and good ideas are heard and implemented. Around 50 people with different backgrounds work here lean, agile, and with a lot of personal responsibility.
As an ambitious team, they have big goals with a focus on sustainable growth: They want to be among the top 1% of SaaS companies and reach the 10-million-ARR mark. Guided by their values: We add value, We drive progress, We own it, We thrive together, they clearly focus on quality over quantity, convinced that quality determines sales and not the other way around.
About the Role
You will be responsible for their performance marketing channels end-to-end and optimize them strategically and operationally to drive sustainable growth, with a direct impact on their self-service motion and strong support for the sales motion.
Responsibilities
- Strategic planning and operational implementation of their online and performance campaigns across multiple channels
- Development and implementation of campaigns & ads with sales psychological approaches
- Ongoing performance analyses, clean tracking, derivation of learnings, and consistent optimization
- Independent development, management, and control of your KPIs along the entire funnel
- Results-oriented work with clear analyses and conceptual approaches to derive data-driven decisions
- Full responsibility for one of the highest budgets in the company, including planning, monitoring, and re-allocation
- Close collaboration with design (internal & external), content, inbound, and sales with a clear focus on actively challenging creative performance
- Proactive introduction of new ideas, channels, creatives, target groups (e.g., outbound lists), and tests to increase performance
Requirements
- 5+ years of solid experience in Performance Marketing
- A clear passion for increasing CVR, lowering CpX, and scaling the deal pipeline
- Excellent knowledge of Google Ads and Meta Ads
- Open to testing new Ad Networks like LinkedIn, Pinterest, TikTok, etc., challenging existing setups, and transferring your performance marketing know-how to new channels
- Analytical and conceptual strength and consistently align creative ideas and decisions with data and goal achievement
- Very good communication skills
- Very good German and English skills in spoken and written form. Due to the fact that the majority of their customers come from the DACH region, they cannot consider applications without fluent German skills for this position.
Nice to Have
- Experience with LinkedIn Business Manager
- Experience in performance marketing in an agency or an IT/Software/SaaS company
- Affinity for social media, online, and B2B marketing
- Experience with HubSpot Ads & Lists, Google Analytics, Data Studio, Google Sheets
- Experience with agile and project-based work
Our Stack/How We Work
- You will work closely with their entire marketing team (6 people). They are open, direct, helpful, and ambitious.
- Their collaboration is predominantly remote. They coordinate in weekly meetings in the team and work on daily tasks and projects. Small coordination usually takes place in Slack, more extensive topics are discussed in video calls. Brainstorming sessions or workshops are held remotely or in person at the office.
- Some team members like to work regularly from the office, depending on the location and personal preference, you also have the opportunity to coordinate regularly with the team on site.
- In performance marketing work, you primarily rely on their ad networks, HubSpot, and Figma and the Motion App for analyzing and evaluating creative performance.
- Common tools include Notion, Slack, Linear, Google Suite, Figma, Veed.io, CapCut, and others. Depending on the need, special tools are used for each area.
What You'll Find
- Hands-on Culture: They are small enough that you can really make a difference and stable enough that you work on a secure basis.
- Training Budget: €1,000 per year and 4 additional free days for your professional or personal development.
- Professional Equipment (MacBook, smartphone, headset, …)
- Salary: Unlimited contract with an annual gross salary starting at €60,000 for full-time, overpayment depending on qualifications and experience.
- Flexibility: They work with flextime and allow you to structure your workday flexibly. This also means that any overtime is compensated by time off.
- Remote-Friendly Model: You can be employed in any EU country and work completely from there. If possible, they welcome you for onboarding in the Vienna office, alternatively, onboarding takes place remotely. In addition, you can work from another country outside your country of residence for up to 3 months per year (taking into account the time zone). Their office in Vienna is always open to you.
- In-Person Collaboration: Twice a year, the entire company comes together in Vienna to work on cross-cutting topics and exchange ideas in person.
- Family-Friendly: They guarantee your job after parental leave and offer you flexible working hours. Around 40% of their team are parents - they really live work-life balance.
- Team Spirit: At Swat.io, people work who are excellent in their field and at the same time look out for each other. They cultivate a supportive, collegial environment and celebrate together at regular team activities and their semi-annual company events.
- Public Transport Support: If you work in Austria, they support you with an annual ticket for the Wiener Linien or a subsidy for the KlimaTicket.
What You Won't Find at Swat.io
- Annoying Micro Management
- Corporate political shenanigans
- Lengthy coordination and approval processes
- Monotonous tasks and a boring work routine
- Egos and bullshit bingo
Our Process
Your contact persons are Florian, their Head of Digital Marketing and direct supervisor for this position, and Jane, their Talent Partner.
- CV Screening
- Cultural Interview with Jane (in English)
- Functional Interview with Florian (in German)
- Assessment Round (in German) and getting to know the marketing team
- Getting to know their CEO Growth, Manuel
- Offer & open questions
Preferred starting date: asap, but they are willing to wait for their perfect candidate ;)