Seeking an experienced YouTube & paid social specialist to plan, execute, monitor, and optimize campaigns during the tax-season marketing cycle. You’ll be the key execution resource for in-house YouTube media buying, with additional paid social support during peak periods, working closely with the Senior Manager of Paid Social and broader media team.
**Details:** 100% remote (**Central or Eastern time zones only**) • $35/hr • 1 opening • no relocation • no visa sponsorship
**Contract:** Partial-year, mid-December–April • peak season is 40 hrs/week (full-time), focused on YouTube campaign management with Meta/TikTok execution support as needed.
**What you’d do:**
* Manage hands-on YouTube and Demand Gen campaign planning and execution (builds, trafficking, QA, ongoing maintenance)
* Monitor and optimize performance across the funnel — pacing, delivery, creative, targeting, budgets
* Analyze performance and turn data into actionable insights, testing, and optimization recommendations
* Provide hands-on paid social support across Meta and TikTok during peak periods
* Partner with media leadership and cross-functional teams on planning, creative execution, reporting, and measurement
**Must-haves:**
* Significant hands-on experience planning, buying, and managing YouTube and Demand Gen campaigns across the funnel
* Strong understanding of YouTube/Demand Gen setup, trafficking, QA, targeting, creative management, budget pacing, and optimization
* Working knowledge of Meta and TikTok with hands-on support ability
* Strong analytical skills and data literacy
* Excellent attention to detail; able to manage multiple priorities in a fast-paced, high-volume environment
* Experience collaborating with media, creative, analytics, and data teams
* Familiarity with media reporting and measurement tools
DM if interested. **Start your message with the term 'YOUTUBE'.**