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Paid Ads Strategist

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Tier3 Media: Paid Ads Strategist - Meta & Google

Source: weworkremotely

Headquarters: United States URL: https://www.tier3media.com/

Remote | Medical Aesthetics Marketing | 30-35 Client Portfolio

We Don't Need a Media Buyer. We Need a Marketer.

If you think your job ends when someone clicks an ad, this isn't for you. We need someone who obsesses over the entire journey: Ad → Landing Page → Email/SMS → Booking → Treatment. We don't celebrate leads. We celebrate people walking through the door.

About the Role

You're a full-stack marketer who's deep in Meta and Google ads but understands how everything connects. You can write killer ad copy, optimize a landing page, fix a broken funnel, and explain strategy on a client call.

You'll manage paid advertising for 30-35 medical spa clients and drive the strategy for your portfolio with the support of an Account Manager.

What You Actually Do

Lead Strategy

  • Run weekly internal team meetings - what's working, what's not, what to test
  • Analyze full funnel performance: ads, landing pages, follow-up, bookings
  • Make calls on when to scale, pivot, or pause

Execute Campaigns

  • Build and optimize Meta and Google campaigns daily
  • Write ad copy that converts
  • Test creative angles, audiences, offers, landing pages
  • Optimize for bookings and treatment rates, not just leads

Think Full Funnel

  • Fix broken landing pages that aren't converting
  • Design email/SMS sequences that drive bookings
  • Understand consumer psychology: What makes someone book their first Botox?
  • Connect ad spend to actual practice revenue

Collaborate

  • Work with designers on creative concepts and angles (you're the creative director)
  • Partner with Account Manager on client strategy
  • Join client calls when performance needs strategic intervention
  • Spot upsell opportunities

Requirements

You're the Right Person If:

  • ✅ Expert in Meta ads, strong in Google Ads - with 3+ years experience and proven results
  • ✅ Can write compelling ad copy and landing page copy
  • ✅ Understand full-funnel marketing (not just traffic)
  • ✅ Comfortable on client calls explaining strategy
  • ✅ Lead meetings with clear POV, not just data dumps
  • ✅ Collaborate with designers like a creative director
  • ✅ Constant learner who studies competitors and tests new approaches
  • ✅ Care about business outcomes (bookings) not vanity metrics (leads)
  • Bonus: Medical aesthetics background, GoHighLevel knowledge

What We DON'T Want

  • ❌ Media buyers who optimize in a vacuum
  • ❌ Order-takers waiting to be told what to do
  • ❌ People who think "leads are up" = success
  • ❌ Specialists who can't see the bigger picture

About Tier3 Media

We're a digital marketing agency exclusively serving 100+ medical spas nationwide. We're growth partners who understand the aesthetics industry deeply.

What We Offer

  • Ownership over your portfolio
  • Clear growth path
  • Cutting-edge tools
  • Remote flexibility
  • Competitive pay

To Apply

https://weworkremotely.com/remote-jobs/tier3-media-paid-ads-strategist-meta-google

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