The CareSide: Performance Marketing Specialist
Headquarters: Perth, Australia URL: https://www.thecareside.com.au/
About the Role
The CareSide is seeking a freelance paid media specialist to oversee our advertising efforts on Facebook, Instagram, and Google. We've explored TikTok in the past and are open to exploring other channels.
As a freelancer, you'll play an integral role in our marketing campaigns. You'll have the flexibility to manage your schedule and balance other commitments while making a real impact.
You won't be working in a silo. You'll collaborate closely with our designers, content team, and analytics lead to launch creative, data-driven campaigns that drive real results. You understand that paid media isn’t just about spend and ROAS — it’s about knowing the buyer, reading the market, and tapping into human psychology.
We’re looking for someone hands-on, strategic, and ready to get into the weeds with us.
Requirements
- 4+ years of experience managing paid search and paid social campaigns for B2C brands
- Strong understanding of Meta’s algorithm and the types of creatives that resonate on Facebook and Instagram
- Proven track record of optimizing Google PPC campaigns to drive down acquisition costs
- Sharp analytical skills with the ability to separate signal from noise in campaign data
- Comfortable working independently and collaboratively in a remote environment
- Bonus points if you have experience advertising on Reddit, TikTok, or YouTube
Responsibilities
- Deliver monthly reports with clear, actionable performance insights
- Work with the web lead to execute A/B tests across Google Ad campaigns
- Conduct keyword research, analyze competitors, and study our customer journey to inform campaign strategy
- Propose recommendations for new campaign strategies
- Collaborate with our designers and content team to create high-performing ad creatives
- Participate in sprint reviews (every 6 weeks), monthly check-ins, and the occasional virtual social
- Make positive contributions to the team culture and work environment
Compensation
$50-$80 USD per hour
Location
United States, Canada, or Europe
To Apply
https://weworkremotely.com/remote-jobs/the-careside-performance-marketing-specialist