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Toptal: Pinterest Growth Strategist — Ecommerce & Beauty | Remote
Headquarters: Remote
URL: https://www.toptal.com/
About the Role
We're looking for an experienced Pinterest Marketing Specialist to drive real traffic and sales growth for an online hair extension store. This isn't a "post and hope" role — you'll own a full growth strategy built on SEO-driven content, keyword and trend research, and continuous analytics-based optimization. If you know how to turn Pinterest into a measurable growth channel rather than just a content calendar, this is built for that.
What You'll Do
- Develop and execute a Pinterest growth strategy aimed at increasing website traffic and sales.
- Create engaging Pins using client-provided photos and videos, optimized for discoverability and conversion.
- Write SEO-optimized titles and descriptions for pins to maximize search visibility.
- Research high-performing keywords and current trends to inform content and pinning strategy.
- Publish pins consistently on a daily basis to sustain growth momentum.
- Organize and optimize Pinterest boards for better visibility and audience targeting.
- Drive targeted, high-intent traffic to the website through strategic pinning.
- Monitor analytics closely and continuously refine strategy based on performance data.
- Follow Pinterest best practices to avoid spam and maintain platform compliance.
What You Bring
- Proven experience managing Pinterest accounts for ecommerce or beauty brands, with measurable growth results.
- Ability to create compelling visual content and write SEO-friendly descriptions.
- Strong knowledge of Pinterest trends, keyword research, and analytics tools.
- A strategic, growth-oriented mindset — comfortable setting goals and iterating based on data, not just executing a content calendar.
Nice to Have
- Experience in beauty, hair, fashion, or related industries.
Why This Role
- Growth-focused mandate: Your work is measured by traffic and sales impact, not just posting volume.
- Full strategic ownership: Own keyword research, content strategy, and optimization end to end.
- Data-driven iteration: Real opportunity to test, measure, and refine what actually drives conversions.
- Niche relevance: Beauty/hair ecommerce is a strong fit for Pinterest's visually-driven, high-intent audience.
How to Apply
Ready to turn Pinterest into a real growth engine for an ecommerce brand? Apply through Toptal here: https://www.toptal.com/talent/apply
To apply: View original job posting