Gaming Marketing and Events Manager at BetMGM

BetMGM: Gaming Marketing and Events Manager

Headquarters: Remote, New Jersey URL: http://betmgm.com

Discover What’s Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we’re committed to giving you the resources and support you need to thrive.

Benefits and Perks

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

About the Role

The Gaming Marketing & Events Manager is a critical, highly visible role that serves as a linchpin between BetMGM’s digital gaming organization and MGM Resorts International’s land-based casino portfolio. The role is responsible for ensuring seamless alignment between online and retail gaming experiences by positioning and promoting BetMGM (MI) / Borgata Online (NJ) brands effectively across MGM properties, with a focus on MGM Grand Detroit & Borgata Hotel, Casino & Spa.

Location: Must be located in NJ or Detroit, MI.

Responsibilities

Acting as one of the primary points of contact for MGM, the Gaming Marketing & Events Manager will work alongside the Sr. Manager in strategy, execution, and optimization of integrated marketing initiatives which inspire existing land-based players to choose BetMGM (MI) / Borgata Online (NJ) as their preferred online gaming destination. This individual will play a key role in strengthening brand awareness, customer conversion, and long-term loyalty across our physical and digital channels.

In addition, the Gaming Marketing & Events Manager will lead and oversee gaming event/activation execution. Examples include on-property "Big Pull" events, VIP experience weekends with MGMAir, and co-branded digital-to-retail campaigns that drive player acquisition and engagement through Betting Hero. The role will partner closely with MGM marketing and special events teams to ensure cohesive brand representation and seamless execution and guest experience.

• Manage relationships between the BetMGM (MI)/Borgata Online (NJ) gaming teams and our land-based estate of MGM properties, ensuring our gaming labels are well advertised and presented.
• Partner with MGM Property Special Events and Marketing teams to support balanced brand placements, on-property activations, and promotional visibility.
• Serve as a day-to-day liaison between property teams (event operations and digital/physical signage) to coordinate logistics, staffing, promotional materials, and compliance requirements.
• Oversee and provide day-to-day direction to the gaming events/marketing team, guiding planning timelines, task prioritization, vendor coordination, and on-site execution.
• Leverage the MGM Property Special Events calendar to identify omni-channel opportunities.
• Plan, coordinate, and execute gaming-related property events, including tournaments, promotional activations, VIP experiences, and brand showcases.
• Maintain and manage a property-level gaming event calendar, ensuring alignment with marketing campaigns, seasonal initiatives, and corporate objectives.
• Support on-site event execution as needed, including Betting Hero support, vendor coordination, event setup, compliance, signage placement, and troubleshooting.
• Partner with the Business Intelligence team to analyze campaign and event performance, tracking KPIs such as attendance, new player acquisition, engagement, and ROI.
• Collaborate with the CRM and Loyalty teams to support targeted communications for property-based campaigns and event promotions.
• Conduct competitive research on omnichannel gaming and property-based event strategies to identify trends and opportunities for differentiation.

Essential Functions

• Must be able to stand or sit and operate computers and other technological devices for extended periods of time.
• Ability to obtain and maintain a gaming license in applicable jurisdictions as a condition of hire and continued employment.
• Willingness and ability to travel regularly to MGM Grand Detroit & Borgata Hotel, Casino & Spa to support planning meetings, team oversight, and on-site event execution, including evenings and weekends as business needs require.

Qualifications

• 3+ years of experience in gaming, marketing, event management, hospitality, or related industry, with demonstrated ownership of live event execution.
• Proven experience leading or directing an events team, providing day-to-day guidance, setting priorities, and ensuring accountability.
• Demonstrated success executing live events and on-property activations, including vendor coordination, cross-functional alignment, budget management, and real-time problem-solving.
• Experience collaborating across multiple departments (marketing, operations, VIP services, hospitality, and property leadership).
• Knowledge of online and land-based casino operations is preferred, with an understanding of regulatory considerations in highly controlled environments.
• Familiarity with regional MGM Resorts properties and/or BetMGM’s product ecosystem preferred.
• Strong organizational and project management skills, with the ability to manage multiple large-scale initiatives simultaneously.
• Strong commercial acumen with experience analyzing performance data and translating findings into actionable strategies.
• Exceptional written and verbal communication skills, with the ability to influence stakeholders at multiple levels.
• Strong analytical skills with high attention to detail and a proactive, solution-oriented mindset.

Compensation

The annual salary range for this position is $100,000 to $125,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This position is also eligible for participation in a performance-based bonus plan.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure may result in termination of employment. The licensing process includes comprehensive background checks (criminal records, financial history, and personal background verification). Candidates must also support BetMGM's responsible gambling policies.

About BetMGM

BetMGM is a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. Our portfolio includes BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino, and Party Poker.

BetMGM LLC is an Equal Opportunity Employer. If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.

To apply: Click here to apply via We Work Remotely