Growth Marketer for Early Stage Shopify App

About Us

We're a Shopify app that helps store owners understand why visitors aren't converting. The product tracks real behavior – clicks, rage clicks, scroll depth, session replays – and uses AI to suggest UX fixes merchants can apply without touching code. We're a small, early-stage team, and the product is live and growing.

The Role

We're hiring our first marketer. Until now, growth has been handled by the founder alongside building the product. We need someone to take it over properly and run it end-to-end. This is a broad role: you'll handle how merchants find us, how they get onto a call, how they convert, and how they get set up successfully. If you like owning a whole function instead of a single channel, this is it.

What You'll Do

Find the channels that bring in Shopify merchants — App Store optimization, content, communities, partnerships, social — and grow the ones that work.
Run outreach to store owners and agencies, and get qualified prospects booked for demos.
Handle demo calls and move merchants from free trial to a paid plan.
Help new merchants get set up, tracker installed, first heatmap, first AI suggestion so they see results early instead of churning.
Keep an eye on retention: spot why merchants leave, and find upgrade moments between plans.
Track the funnel honestly: installs, demos, trial to paid, churn and report what's working and what isn't.

What We're Looking For

2–3 years in SaaS or ecommerce marketing. Bonus if it's involved sales or onboarding too.
Someone comfortable across the whole funnel – you can write a cold email and also run a demo call.
Self-directed. We can't hand you a playbook because there isn't one yet; you'll build it.
Good written English and clear communication on calls.
Comfortable with numbers – you make decisions from funnel data, not guesses.

Nice to Have

Experience marketing a Shopify app or selling to DTC/ecommerce brands.
You've onboarded customers before and understand activation and retention.
You've grown a product from a very early stage, or built something of your own.

How to Apply

DM me with your CV