[Hiring] Principal Growth Operator (Fractional-to-Hire)
Company: Flamingo Cards
Location: Remote (with overlap for Arizona business hours)
Source: reddit-r-forhire
About the Role
Flamingo Cards is an Arizona-based startup behind a consumer subscription app for couples. We are primarily an iOS business utilizing AppsFlyer for mobile measurement and RevenueCat for subscriptions.
We are looking for a senior, hands-on growth operator. This is not a generic media buyer role; we are seeking an accountable owner who understands the full customer journey—from ad impression to long-term retention. You should be comfortable working directly in Ads Manager and analyzing data, while we provide the necessary specialist production and engineering resources to support your strategy.
The Mandate
You will own profitable growth across the full customer journey, including:
- Strategy & Operations: Meta and TikTok strategy, campaign operation, budgeting, and scaling.
- Creative Systems: Performance-creative system management, including research, briefs, testing cadence, analysis, and iteration.
- Measurement: Mobile measurement (AppsFlyer, ATT/SKAN), event schema, attribution, incrementality, and cohort reporting.
- Full-Funnel Optimization: Ad → store/web → install → onboarding → trial/paywall → paid conversion → retention.
- Financial Oversight: Managing LTV, CAC, payback, contribution margin, and budget-allocation decisions.
- Collaboration: Close work with founders, product/engineering, creative, and lifecycle resources.
Current Stage
Paid social spend is currently in the low five figures per month. Our goal is to build a trustworthy measurement and experimentation system, identify repeatable creative and funnel wins, and scale only when downstream cohort economics support it.
Requirements
- Recent, direct experience growing a consumer mobile app (subscription models preferred).
- Personally operated meaningful Meta spend and launched/tested TikTok (not just agency management).
- Proven track record of owning outcomes beyond acquisition: activation, paywall/trial conversion, retention, and LTV/payback.
- Strong command of MMPs, iOS privacy measurement, cohort analysis, and incrementality.
- Experience building a repeatable creative-testing system with clear briefs and learning loops.
- Ability to explain both a successful scale-up and a failure in precise, numerical terms.
- Referenceable by former managers/clients and cross-functional peers.
Engagement and Compensation
- Structure: Initial 90-day embedded fractional engagement (20–30 hours/week), with the option to discuss a full-time role.
- Compensation: Up to $15,000/month depending on evidence, scope, and availability.
- Budgets: Paid media and creative-production budgets are separate from compensation.
- Note: This is an individual operator search. If applying via a boutique firm, the named senior operator must apply, be evaluated, and personally own the work.
How to Apply
To apply via Reddit DM, please include the following:
- The consumer apps, categories, business models, dates, and geographies you worked on.
- Monthly spend you personally controlled on Meta and TikTok.
- One before/after example with spend, CAC, activation/trial rate, D30/D90 revenue or ROAS, and payback.
- A breakdown of what you personally did versus what your team or agency did.
- One failure where platform metrics looked healthy but you cut spend—and why.
- A sanitized dashboard, case study, or other evidence.
- Your weekly availability, location/time zone, and monthly rate.
- Two references we may contact later in the process.
Important: Please start your DM with “FULL FUNNEL” so we know you read the brief.