We are seeking a Social Media Manager to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram.This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.About The ClientThe client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals.ResponsibilitiesDevelop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground upDefine content pillars, positioning, and a consistent posting cadenceTurn the client's ideas into polished short-form contentProduce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copyLead the personal rebrand and establish a cohesive, premium, education-first identityCreate content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy wayGrow the accounts organically to drive inbound interest, community, and referralsTrack engagement, report on performance, and continuously refine the approachRequirementsProven experience building and growing TikTok and Instagram accounts, with a portfolio and clear resultsStrong short-form video skills across ideation, filming direction, and editingSolid graphic design, caption, and copywriting abilityA track record building personal or founder-led brands, including rebrandsA strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporateAbility to make educational or complex topics simple and engaging; finance or insurance familiarity is a plusFocus on organic, community and referral-led growth rather than paid or ads-led tacticsFlexible, proactive, and collaborative, able to take direction and run with it without being rigidEST working hours