Vice President of Engagement Transformation
Source: remoteok
Job Summary
Solera Health is seeking an executive-level strategic leader to accelerate enterprise-wide consumer engagement across our Digital Health Network. This role carries a clear enterprise mandate: to double enrollment year over year, improve ROI by optimizing customer acquisition cost (CAC) to lifetime value (LTV), lower Total Cost of Care for health plan and employer partners, and drive measurable outcomes for providers and consumers.
Reporting to the Chief Product Officer, the VP of Engagement Transformation is the enterprise architect for engagement growth across Solera and client-owned channels, including email, SMS, phone, direct mail, call center, chat, and more. This leader ensures engagement strategy is deeply integrated into product design, platform capabilities, digital experience, and clinical solution performance.
Serving as a strategic partner to Product and a cross-functional catalyst across marketing, clinical, technology, and data teams, this role mobilizes the organization toward measurable engagement outcomes. The VP will drive AI-powered personalization, intelligent journey orchestration, and performance governance frameworks that scale impact across the Digital Health Network.
This role does not have direct people management responsibility. Instead, success is achieved through executive influence, structured accountability, experimentation, and AI-enabled innovation.
Key Responsibilities
- Own the enterprise objective to achieve 2X annual enrollment growth.
- Develop and execute a comprehensive engagement strategy across all channels.
- Optimize customer acquisition cost (CAC) to lifetime value (LTV).
- Lower Total Cost of Care for health plan and employer partners.
- Drive measurable outcomes for providers and consumers.
- Architect engagement growth across Solera and client-owned channels (email, SMS, phone, direct mail, call center, chat, etc.).
- Ensure engagement strategy is integrated into product design, platform capabilities, digital experience, and clinical solution performance.
- Partner with Product and act as a cross-functional catalyst across marketing, clinical, technology, and data teams.
- Drive AI-powered personalization and intelligent journey orchestration.
- Establish and manage performance governance frameworks.