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Digital Specialist, Paid Social
Source: remoteok
About the Role
The Digital Specialist, Paid Social will support a portfolio of nonprofit clients by managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram), LinkedIn, and TikTok. In this role, you'll build and refine ad campaigns, manage accounts with precision, and deliver performance insights that drive real-world impact. You’ll work closely with account managers and nonprofit partners to align strategy with outcomes, while staying sharp on platform trends, compliance, and best practices.
Responsibilities
- Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok, and LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership with internal teams.
- Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full utilization and compliance.
- Analyze campaign performance and provide actionable insights using platform dashboards and Google Analytics.
- Build monthly or quarterly reports and present results to internal teams and/or clients.
- Collaborate with account managers and nonprofit clients to align campaign goals with mission impact.
- Stay current on platform updates, algorithm changes, and nonprofit advertising best practices.
Qualifications
- 2+ years of digital marketing experience in an agency environment, executing within Meta and LinkedIn ads platforms.
- Meta Blueprint Certification and/or LinkedIn Marketing certifications strongly preferred, but not required.
- Proficiency with Google Ads, Search, Display, Video, and Analytics would be a bonus!
- Strong written and oral communication skills.
- An undeniable passion for digital marketing and the nonprofit space.
- An aptitude for organization and the ability to work independently in a remote environment and manage multiple accounts/projects simultaneously.
- A diverse perspective and a collaborative nature.
- An entrepreneurial and independent spirit.