Tera: Analista de CRM e Sales Ops Pleno

Headquarters: BR URL: http://somostera.com

About the Role

Mission: To be the architect of the relationship journeys between Tera and its students, leads, and clients.

The CRM Analyst will be responsible for orchestrating automations, segmentations, and intelligent flows in HubSpot, sending tools (spreadchat and sendflow) ensuring that each lead receives the right message, at the right time, in the right channel — connecting data, product, and revenue results.

Responsibilities

Strategy and Operation

Plan, implement, and optimize CRM campaigns in HubSpot (email, WhatsApp, workflows, and automations), as well as in sending tools (spreadchat and sendflow).
Build dynamic segmentations based on behavior, scoring, and profile (MQLs, SQLs, Subscribers, Clients).
Create and maintain personalized nurturing journeys for Membership, Academy, and MBA.
Automate lead lifecycle flows (capture → nurture → conversion → retention).
Manage and maintain database hygiene (properties, duplicates, opt-ins, and active lists).

Data and Performance

Monitor CRM KPIs (open rate, click-through rate, conversion rate, reactivation, churn).
Develop dashboards in HubSpot and funnel performance reports (Lead → MQL → SQL → Client).
Perform A/B tests and continuous optimizations of templates, triggers, and cadences.
Integrate marketing, sales, and product data for predictive analyses of engagement and LTV.

Collaboration and Growth

Work alongside Marketing, Sales, and Data to align automations with revenue goals.
Support the marketing team in personalization and remarketing strategies based on CRM events.
Ensure adherence between HubSpot flows, website, LPs, checkout, and onboarding communications.
Be the guardian of data governance and privacy (LGPD) within the CRM.

Tools and Skills

Proficiency in HubSpot Marketing & Sales Hub (workflows, lists, dashboards, sequences).
Intermediate knowledge of Google Analytics, Sheets, and integrations via Zapier / API.
Ability to translate data into actionable narratives and recommendations.
Excellent written communication (copy + funnel logic).
Obsessive focus on efficiency, automation, and revenue predictability.

Soft Skills

Growth & data-driven mindset.
Analytical and curious profile (passionate about understanding the "why" of the numbers).
Proactivity and ownership: does not wait for instruction to optimize.
Structured reasoning and attention to detail (data = sacred).
Collaborative spirit: plays together with marketing, sales, and product.

Additional Information

CLT contract
Salary compatible with the market
40 hours per week
100% digital company
Remote work

Benefits

🥗 Flexible meal allowance
💻 Internet allowance
🛋️ Reimbursement for work infrastructure
🚑 Sulamerica medical and dental plan
🧞 ZenKlub: Mental health platform with free sessions
💻 100% scholarship in all our courses - after 3 months at Tera
👩‍🎓 Incentive/discount on our courses for family members
💪 Wellhub platform as a well-being benefit.
🎂 Day off in the month of your birthday
👶 Extended maternity and paternity leave
🧸 Childcare assistance
😎 Holidays in all holidays according to the SP calendar

To Apply

https://weworkremotely.com/remote-jobs/tera-analista-de-crm-e-sales-ops-pleno