Job Title: Mobile App Growth Specialist (ASO, Marketing, Product Growth)

Type: Remote | Part-Time / Long-Term Source: reddit-r-forhire

About the Role

We are looking for a Mobile App Growth Specialist to help grow and improve a portfolio of mobile apps. This is a long-term opportunity for someone who understands both marketing and product growth. The ideal candidate can help take apps from launch/growth stage through user acquisition, retention, and monetization.

Responsibilities

Develop and execute growth strategies for mobile apps.
Improve App Store Optimization (ASO) including keywords, screenshots, descriptions, and positioning.
Research competitors and identify growth opportunities.
Create and optimize user acquisition funnels.
Develop strategies to convert free users into paying customers.
Analyze user behavior and suggest product improvements.
Build lifecycle campaigns (onboarding, retention, re-engagement).
Monitor and improve app reviews and ratings.
Test apps, identify bugs/issues, and create clear documentation for developers.
Provide feedback on UX and feature improvements.

Requirements

Experience with mobile app marketing/growth.
Understanding of ASO and app store ranking factors.
Experience with subscription apps or freemium models is a plus.
Strong communication and documentation skills.
Ability to think strategically while also handling execution.

Bonus Skills

Experience with Meta/TikTok/Google ads.
Experience with analytics tools (Firebase, Mixpanel, Amplitude, etc.).
Experience managing app launches or SaaS products.

Compensation

$15-$35/hr depending on experience. Open to ongoing weekly hours for the right person.

How to Apply

Please send the following information:

A short introduction.
Examples of apps/products you have helped grow.
Your experience with ASO, lifecycle marketing, or monetization.
Hourly rate.
Availability/time zone.

Note: We are looking for someone interested in a long-term working relationship, not a one-off project.