Influencer & Community Marketing Executive - Trade & DIY Sector

Source: remoteok

Job Overview

Location: Birmingham (Remote with travel)
Salary: £30,000 - £35,000 + Bonus
Hours: 8am-5pm (Flexible, but must join a daily huddle at 8:15am)
Holidays: 24 days + statutory (4 days to be used during Christmas shutdown)

About The Company

This high-growth, entrepreneurial business has already built an impressive brand with millions of social impressions and a strong national retail presence. With ambitious plans to scale significantly over the next few years, they are investing in building a loyal, authentic community of brand advocates across the trade and DIY market. You will join a young, energetic team where collaboration, visibility, and a sense of humour are part of everyday life.

About The Role

This is a people-first, relationship-driven role where you will become the face of the brand across the influencer and trade community. You will:

Build and grow a network of influencers, tradespeople, and DIY creators.
Create and deliver engaging content alongside influencers and customers.
Represent the brand at trade events, on-site visits, and networking opportunities.
Support sales activity by strengthening relationships with customers and partners.
Drive community engagement across social platforms and campaigns.

Key Responsibilities

Identify, recruit, and nurture relationships with influencers and brand ambassadors.
Manage influencer gifting, campaigns, and ongoing engagement.
Create and collaborate on high-performing social media content.
Visit sites, workshops, and merchant branches to capture authentic product use.
Organise influencer events, brand experiences, and trade show activity.
Grow online communities and encourage user-generated content and advocacy.
Track performance metrics including engagement, views, and influencer activity.

Requirements

You are someone who:

Is naturally outgoing, confident, and thrives on building relationships.
Has experience working with influencers, communities, or brand advocates.
Understands (or has a genuine interest in) the trade, construction, or DIY sector.
Is hands-on with content creation and social media platforms.
Is highly organised and able to manage multiple projects simultaneously.
Enjoys getting out into the field—meeting people, filming content, and representing a brand.
Thinks commercially and understands how marketing supports sales growth.

Benefits

Growth Opportunity: Join a business targeting significant expansion, with real progression potential.
Creative Freedom: Shape influencer strategy and content approach with autonomy.
Variety: A dynamic mix of field-based work, content creation, and relationship management.
Culture: Be part of a young, energetic, highly collaborative team.
Reward: Competitive salary, bonus after probation, and flexible working approach.