Vice President Marketing
Who We Are
Imagine Pediatrics is a tech-enabled, pediatrician-led medical group reimagining care for children with special health care needs. We deliver 24/7 virtual-first and in-home medical, behavioral, and social care, working alongside families, providers, and health plans to break down barriers to quality care. We do not replace existing care teams; we enhance them, providing an extra layer of support with compassion, creativity, and an unwavering commitment to children with medical complexity.
What You'll Do
As Vice President of Marketing at Imagine Pediatrics, you will iterate and execute on our comprehensive marketing strategy that advances the organization's growth, brand, and mission. This includes building on our momentum as the leader in virtual-first and in-home, value-based pediatric care for children with special health care needs. You will:
- Develop and implement a comprehensive marketing strategy aligned with the company's goals.
- Lead and mentor the marketing team, fostering a collaborative and high-performing environment.
- Oversee all marketing activities, including digital marketing, content creation, public relations, and brand management.
- Analyze market trends and competitor activities to identify opportunities for growth.
- Manage the marketing budget and ensure efficient allocation of resources.
- Collaborate with cross-functional teams to ensure consistent messaging and brand alignment.
- Track and measure the effectiveness of marketing campaigns, providing regular reports and insights.
- Build and maintain relationships with key stakeholders, including partners, media, and industry influencers.