AI-enhanced for better readability
Marketing Operations Analyst (B2B E-commerce | Remote)
Company: DSCP SMART FULFILLMENT LLC URL: http://www.dropshipchinapro.com/
Key Responsibilities
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Lead Tracking & Marketing Data
- Track and analyze leads from multiple channels (Google Ads, SEO, social media, email, etc.).
- Maintain CRM data accuracy.
- Monitor lead quality, conversion rates, and campaign ROI.
- Create and maintain automated dashboards and weekly/monthly reports.
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Business Performance & Reporting
- Track BD (sales) performance metrics: lead follow-up, conversion speed, and win rates.
- Maintain marketing–sales alignment reports and help identify bottlenecks in the funnel.
- Assist in building a lead scoring model to improve efficiency.
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Coordination & Project Management
- Act as the communication bridge between DSCP and external marketing agencies (Google Ads, CRO, content).
- Gather and analyze results from A/B tests and conversion optimization projects.
- Ensure all campaigns have measurable KPIs and accurate tracking in place.
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Continuous Optimization
- Summarize performance trends and insights for leadership.
- Recommend improvements for lead generation, nurturing, and conversion.
Requirements
- Bachelor’s degree or higher in Marketing Analytics, Business, Economics, Information Systems, or related field.
- 3+ years of experience in marketing operations, growth, or performance analytics (preferably in B2B, SaaS, or eCommerce).
- Hands-on experience with GA4, Google Ads, and Semrush.
- Strong analytical and Excel/Google Sheets skills.
- Excellent English communication skills (written and spoken) — able to work directly with overseas teams.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Familiarity with marketing attribution and funnel analytics.
- Bonus: experience with automation tools (Make.com, Zapier) or data visualization / SQL basics.