Art Director Brand & Concepts

About UsStio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.We think that outside is the best side and that you can't improve on nature. It's good for mind, body and soul, and it's our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.YOUR ROLEThe Art Director, Brand & Concepts is responsible for shaping how Stio looks and feels across every touchpoint from seasonal campaigns and product launches to brand identity, packaging, retail environments, and events. This role partners closely with the Associate Creative Director to develop and execute brand and seasonal product marketing creative that is visually distinctive, emotionally resonant, and deeply rooted in mountain life.This is a role for a creative who brings both a strong conceptual point of view and the executional range to bring ideas to life at a high level. Someone who can pitch a campaign concept to senior leadership just as confidently as they can translate it into a finished asset, and who is equally at home on location, art directing lifestyle photo and video productions alongside photographers, stylists, filmmakers, models, and athletes.Your ResponsibilitiesBrand Creative & IdentityOwn and evolve Stio's visual identity across brand guidelines, logo systems, typography, color, and design standardsDevelop and maintain brand creative systems that ensure consistency across all channels while leaving room for freshness and evolutionBring a strong point of view to every project — knowing how to make work that feels distinctly Stio, not just on-trendCampaign ConceptingLead creative concepting for seasonal campaigns and product launches in partnership with the Associate Creative DirectorTranslate brand strategy and seasonal briefs into compelling visual concepts — from mood boards and visual frameworks through final executionPitch creative ideas to senior leadership with confidence, clarity, and a compelling narrativeBalance brand-building ambition with commercial effectiveness and channel realitiesPackaging & CollateralArt direct and execute packaging design across product categories, ensuring consistency with brand identityDevelop brand collateral, hang tags, labels, and print materials that reflect Stio's quality standards and aestheticNew Stores & EventsPartner with retail and marketing teams to develop creative for new Mountain Studio store openings, in-store environments, and brand eventsBring cohesive visual storytelling to physical brand moments — from signage and fixtures to event graphics and experiential touch pointsVideo & StoryboardingDevelop storyboards and visual treatments for video and motion creative in support of campaign conceptsCollaborate with production partners and internal stakeholders to bring video creative to life on-brand and on-briefCross-Functional CollaborationWork closely with Brand Marketing, Digital, E-commerce, Product, and Retail teams to ensure creative consistency across all channelsContribute to creative briefs, reviews, and feedback processes — elevating work through clear direction and high craft standardsMentor and provide creative direction to internal designers and senior designersManage and direct freelancers, external designers, and creative partners as neededYour Skills And Experience7+ years of experience in art direction or graphic design, with a portfolio spanning brand campaigns, identity, and digital creativeExperience at a consumer brand in outdoor, apparel, activewear, lifestyle, or adjacent categoriesStrong visual instincts and a clear, differentiated point of view. You know the difference between work that's good and work that's greatExperience art directing lifestyle photo and video productions on-location leading shoots alongside photographers, stylists, filmmakers, models, and athletes making clear, confident creative decisions in a fast-moving environmentProven ability to concept and lead campaigns from brief through final deliveryConfident and compelling when presenting creative to senior stakeholders. You can tell the story of your workSharp sense for copy and messaging; you understand how words and visuals work togetherExperienced in storyboarding and developing visual treatments for video and motion contentDeep understanding of typography, layout, photography, design systems, and brand expression across print and digitalDemonstrated ability to provide direction and constructive feedback to designers at varying skill levels, with a collaborative mentorship styleProficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma; comfortable with evolving AI creative toolsHighly organized, self-directed, and energized by building creative in a fast-moving, collaborative environmentAuthentically connected to mountain lifestyle, outdoor culture, and the values that drive the Stio brandCommitment to our company mission, vision, and valuesTHE FINE PRINTMust be able to work in a stationary position 75% of the work day Medical, Dental Vision plansCompany Paid Long Term DisabilityEmployee Assistance Programs401k with MatchGenerous paid time off policiesGear test, perks and moreMust be able and willing to travel up to 4-6 weeks per yearWe provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $85,000-$100,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications.This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.