Director of Product Marketing at Storyblok

Storyblok: Director of Product Marketing - USA

Headquarters: Remote

About Storyblok

Storyblok is a headless CMS that enables marketers and developers to create with joy and publish with confidence. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.

Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact.

What Is In It For You

You will be joining a growing company where you can contribute to many “firsts”. Benefits include:

• Monthly remote work stipend (home internet costs, electricity).
• Home office equipment package at the start (laptop, keyboard, monitor).
• Home office equipment upgrade (furniture, ear plugs) or membership to a local co-working space after onboarding.
• Sick leave benefit, parental leave, and 25 days of annual leave plus local national holidays.
• Personal development fund for courses, books, conferences, and material.
• Annual international team-building trip, plus quarterly and monthly online get-togethers.
• Flexible schedules with work-life balance at the core.
• An international team that loves to have fun at work and works hard together to accomplish shared goals.

Job Summary

As the Director of Product Marketing at Storyblok, you will shape how we position, launch, and grow our product in the market—particularly in the US, UK, and EMEA. This is a senior, hands-on role for someone who can translate complex technical capability into compelling, credible narratives. You will own the connective tissue between Product, Engineering, Sales, and Marketing.

You will guide a talented team, focusing on sales enablement, website conversion, feature adoption, and Storyblok’s market positioning with industry analysts and customer review platforms. Your mission is to enable Storyblok to win in the market by clearly articulating our value, differentiation, and future direction.

What you’ll bring: You are comfortable operating in technical territory. You can read API documentation, understand headless CMS architecture, and hold a credible, detailed conversation with engineers and technical evaluators. You have likely worked hands-on with developers before (e.g., as a technical product marketer, solutions engineer, or technical product manager) and know how to earn credibility with a technical audience.

Essential Job Functions

Product Positioning & Messaging

• Own and evolve core messaging and differentiated value proposition across all audiences (developers, marketers, partners, enterprise buyers).
• Direct ongoing customer, market, and competitive research programs.
• Set the standard for translating product capabilities and roadmap into solution-oriented, benefits-led messaging.
• Ensure messaging consistency and governance across all channels.

Go-To-Market Strategy & Execution

• Own GTM strategy for major product and feature launches, driving alignment across Product, Growth, Sales, Customer Success, and Content leadership.
• Define phased rollout strategies that drive awareness, adoption, and revenue impact.
• Set the standard for launch toolkits (messaging frameworks, FAQs, competitive positioning, etc.).
• Establish the measurement framework for launch performance and adoption.

Sales Enablement & Sales Plays

• Build a structured sales playbook program aligned to product capabilities, customer pain points, and vertical use cases.
• Equip revenue teams with high-impact content (battlecards, ROI calculators, solution briefs, demo scripts, objection handling).
• Partner with Sales Leadership on rep onboarding, conversion effectiveness, and sales motions.
• Use sales performance data, win/loss interviews, and customer feedback to prioritize enablement investments.

Analyst & Review Site Strategy

• Define and lead the analyst relations strategy to secure participation in key evaluations (e.g., Gartner Magic Quadrant, Forrester Wave, IDC MarketScape).
• Orchestrate analyst briefing cycles and submission processes.
• Own the growth strategy on review platforms (G2, Gartner Peer Insights).
• Establish monitoring and response mechanisms for public reviews and rankings.

Website & CRO Performance

• Partner with Growth Marketing and Web leadership to ensure product positioning is clearly represented site-wide.
• Set priorities for CRO initiatives that improve engagement, conversion, and self-serve funnel performance.
• Define messaging strategy and success metrics for key product pages and trial flows.
• Direct ongoing testing and optimization of messaging, CTAs, and layouts.

Leadership & Mentorship

• Set team structure, priorities, and ways of working.
• Coach the team on messaging craft, technical fluency, and cross-functional collaboration.
• Foster a culture of ownership, curiosity, and experimentation.
• Develop individual growth plans and ensure team accountability.

Education and Experience

• 8+ years of experience in Product Marketing, with at least 2+ years in a leadership role.
• Proven experience in a fast-growing B2B SaaS environment.
• Strong understanding of PLG motions, SaaS business models, and the product lifecycle.
• Demonstrated success in GTM execution, analyst engagement, and pricing strategy.
• Exceptional communication skills and executive presence.
• Skilled in cross-functional collaboration and stakeholder influence.
• Familiarity with tools like Salesforce, Marketing Automation, G2, and PMM platforms (e.g., Klue) is a plus.
• Demonstrates AI literacy and the ability to leverage AI tools to enhance productivity.

Compensation

U.S. Base Salary Range: $184,200 - $250,000

At Storyblok, we are committed to equitable compensation and pay transparency. The range displayed represents the target US base compensation range within which we are hiring for this role. For some roles, Storyblok also offers a competitive commission structure.

Additional Information

• Work Environment: Remote (home) work opportunity or funded by Storyblok co-working space.
• Diversity & Inclusion: Storyblok is committed to creating an environment where all people feel respected and valued.
• Privacy Policy: View here.
• Visual Editor: Sneak peek of Storyblok’s Visual Editor.
• Accommodations: If you need an accommodation for any part of the application process, please email talent.acquisition@storyblok.com.

To apply: Click here to apply via We Work Remotely