ServiceNow: Senior Product Marketing Manager – Sales CRM
Source: weworkremotely URL: http://servicenow.com
Headquarters: 4810 Eastgate Mall, San diego, CALIFORNIA, United States
About the Company
ServiceNow was founded in 2004 in San Diego, California. They are a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Their cloud-based platform connects people, systems, and processes to empower organizations to work smarter, faster, and better.
About the Role
ServiceNow is seeking a driven, strategic, and creative Senior Manager of Product Marketing to help accelerate their Sales CRM offerings. This role will focus on bringing to market their Sales Force Automation (SFA), Configure Price Quote (CPQ), and Order Management (OM) products and capabilities. You will be responsible for showing how ServiceNow helps companies modernize revenue operations, simplify selling, and connect the entire sales-to-order process.
This position reports to the Sr. Director of Product & Solutions Marketing for Sales CRM and will work closely with Product Management, Integrated Marketing, Sales, and Industry teams.
Responsibilities
- Develop clear, differentiated messaging and positioning for ServiceNow Sales CRM, and translate complex product capabilities into compelling stories that resonate with CROs, RevOps, and IT buyers.
- Plan and execute go-to-market launches for new features, capabilities, and AI innovations within Sales CRM via launch kits, internal enablement, and external content to drive awareness and adoption.
- Partner with Product, Enablement, and Integrated Marketing to ensure full readiness across teams.
- Collaborate with Integrated Marketing on campaigns that generate awareness and pipeline for Sales CRM with messaging, content, and offers that target key personas and verticals.
- Own product marketing contributions to webinars, customer roundtables, hosted events, and third-party events via presentation content, demos, and speaker materials that bring the Sales CRM story to life.
- Develop strategic battlecards, win stories, sales content, and differentiation messaging to enable the field.
- Partner with Customer Marketing to identify, secure, and develop Sales CRM customer success stories with customer outcomes, compelling proof points, videos, and field-ready case studies.
- Create and maintain enablement tools- pitch decks, demo narratives, one-pagers, and FAQs that support training and readiness sessions for sales, partners, and SDRs.
Qualifications
To be successful in this role, you have:
- 8–12 years of product marketing experience in enterprise software or SaaS.
- Experience in CRM, sales automation, CPQ, or revenue technology markets preferred.
- Proven ability to craft persona-based, solution-driven messaging and assets.
- Strong project management skills and experience executing cross-functional launches.
- Excellent written, verbal, and visual communication skills.
- Comfortable presenting to executive audiences in virtual and live settings.
- Bachelor’s degree or equivalent experience; MBA a plus.
- Enthusiasm for collaboration, creativity, and fast-moving environments.
Compensation
For positions in this location, they offer a base pay of $146,400 - $256,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. The base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. They also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas: ServiceNow uses work personas (flexible, remote, or required in office) depending on the nature of the work and the assigned work location. Learn more here.
Equal Opportunity Employer: ServiceNow is an equal opportunity employer.
Accommodations: If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations: For positions requiring access to controlled technology subject to export control regulations, ServiceNow may be required to obtain export control approval from government authorities for certain individuals.
To apply: https://weworkremotely.com/remote-jobs/servicenow-senior-product-marketing-manager-sales-crm