Senior Content Marketer, SEO at Animalz

Animalz: Senior Content Marketer, SEO

Headquarters: San Diego, California
URL: https://animalz.co

We're looking for a Senior Content Marketer to join our SEO team, writing and optimizing content for a portfolio of B2B technology customers. This is a writing-first role — the majority of your time will be spent producing high-quality SEO content yourself — but you'll also bring strategic depth: diagnosing why content isn't performing, identifying opportunities in the competitive landscape, and translating data into action.

You'll work closely with a Head of Content on strategy direction while owning execution with a high degree of independence. You'll manage a small number of accounts end-to-end, occasionally oversee freelance writers, and lead performance reporting for your customers.

What You'll Do

• Write gold-standard, hand-crafted content: Flagship blogs, guides, and landing pages that demand deep research, original thinking, and editorial craft, aligned with search intent, customer strategy, and our highest quality standards.
• Edit and elevate AI-generated content: Refine content from our AI-assisted workflows to publication quality, and help teammates and freelancers do the same through clear feedback and example.
• Partner with our AI implementation team: Shape and improve AI content workflows, contributing editorial input, feedback, and real-world testing.
• Contribute to AEO work: Including prompt tracking, citation monitoring, and AEO audits to improve how customer content surfaces and gets cited across AI-powered search.
• Diagnose content performance gaps: Use technical SEO analysis, competitive research, and content quality assessments to recommend clear, prioritized improvements.
• Refresh and optimize existing content: Improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools.
• Stay current on AI search tools: Monitor how tools like Perplexity, ChatGPT, Gemini, and AI Overviews surface and cite content, and factor this into content recommendations.
• Own content execution: Manage 3–4 customer accounts, including quality, calendars, and deadlines with increasing independence.
• Manage freelance writers: Occasionally oversee freelancers on your accounts, providing clear briefs, feedback, and quality oversight.
• Lead performance reporting: Conduct monthly reports for your customers, communicating results, insights, and strategic recommendations.
• Build customer relationships: Join customer calls and build trust through clear communication and demonstrated expertise.
• Collaborate with design: Work with the design team on visuals and graphics that support your content deliverables.
• Contribute to team knowledge: Participate in internal initiatives, including process improvements.

What We're Looking For

• Experience: 4–6 years in content marketing, preferably in B2B SaaS or an agency setting.
• Exceptional writing ability: You produce publication-ready SEO content with minimal revision, writing clearly and persuasively across formats.
• Deep SEO knowledge: Fluent in keyword research, on-page optimization, content audits, and competitive analysis.
• Emerging AEO fluency: You understand how AI-driven discovery tools are changing content visibility and are actively building skills in prompt tracking, citation monitoring, and AEO audits.
• AI workflow comfort: You can edit AI-generated content and provide input to improve those workflows.
• Analytical mindset: You interpret performance data (traffic, rankings, engagement) to inform content decisions.
• Tool proficiency: Familiarity with GA4, Google Search Console, Ahrefs, Clearscope, or equivalents.
• Technical curiosity: You enjoy learning how software products work to write about them with authority.
• Content operations: Ability to manage multiple accounts and contributors while maintaining quality and deadlines.
• Communication: Strong remote collaboration skills; you build trust with customers through transparency.
• Coachability: You take initiative, adapt to shifting priorities, and are always looking to sharpen your craft.

Our Values

• Value Over Vanity: We measure success in customer impact, not surface-level praise.
• Two Steps Ahead: We're proactive and strategic, solving problems before they become blockers.
• Power Source, Not Power Trip: We lead through service, energizing teammates and customers.
• Pursue Mastery: We're always learning, evolving, and testing new approaches.
• Left Brain, Right Brain, Robot Brain: Our best work blends creativity, analysis, and smart use of AI.
• In the Arena: We experiment boldly and stay immersed in our customers' industries.

Your First 90 Days

Days 1–30: Learn & Integrate

• Complete onboarding and master our tools, processes, and editorial standards.
• Deep dive into your assigned customer accounts.
• Create your first content deliverables with guidance from your Head of Content.
• Build relationships with your team and customers.

Days 31–60: Execute & Own

• Take ownership of 2–3 customer accounts with increasing independence.
• Begin occasionally managing freelance writers and content calendars.
• Lead your first performance reports with support.
• Contribute to team meetings and internal initiatives.

Days 61–90: Drive Impact

• Own content execution and reporting for 3–4 customer accounts.
• Lead strategy refinements based on SEO data and customer feedback.
• Demonstrate measurable improvements in content performance.
• Share expertise and contribute to team improvement.

Working Arrangements

• Location: Fully remote (AMERICAS or EMEA)
• Timezone Requirements: At least 4 hours of overlap with US timezones (EST/PST)

Compensation & Benefits

Salary Range: $70,000 – $85,000 USD annually

• Unlimited PTO policy
• Flexible working schedule
• Technology stipend
• Learning stipend
• Health & wellness stipend
• Team lunch stipend
• Health & vision insurance (US only)
• 401(k) retirement plan (US only)

Diversity, Equity & Inclusion

At Animalz, we believe diverse perspectives make us stronger. We're committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing.

Equal Opportunity

Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

To apply: Click here to apply via We Work Remotely