Senior Website Manager at Veracode

Veracode: Senior Website Manager

Headquarters: Burlington, MA OR US Remote

About Veracode

Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market? Look no further than Veracode!

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.

Learn more at www.veracode.com, on the Veracode blog, LinkedIn, and Twitter.

The Role

Veracode is seeking a Senior Website Manager to own the strategy, governance, performance, and ongoing evolution of Veracode.com. Reporting to the VP of Product Marketing and working closely with the Creative Director, this role will lead the website roadmap, improve operational excellence, and turn business priorities into high-performing digital experiences that increase traffic, engagement, lead generation, and conversions.

You will own the web roadmap, lead the migration from WordPress to Webflow through launch, and partner with marketing, creative, demand generation, operations, IT, and agency teams to translate business needs into scalable website experiences. You will oversee site infrastructure, reusable templates, page builds, campaign support, content publishing, and continuous optimization for speed, security, accessibility, SEO, GEO, and user experience.

This role balances strategic ownership with hands-on execution. You will be comfortable setting priorities, managing stakeholders, improving governance, and jumping into the details of site updates, QA, analytics, campaign launches, and CMS operations.

Key Responsibilities

• Migration Ownership: Take ownership of Veracode’s in-flight migration from WordPress to Webflow and drive it through launch and post-launch stabilization.
• Day-to-Day Site Management: Manage daily website operations, intake, prioritization, page updates, QA, publishing, troubleshooting, and stakeholder requests.
• Data and Analytics: Use GA4, Google Tag Manager, heatmaps, dashboards, and campaign data to monitor traffic, behavior, conversions, and funnel performance.
• Content Governance and Quality Control: Maintain site content standards, taxonomy, metadata, redirects, page ownership, and content hygiene.
• Strategic Roadmap and Vision: Architect and execute web strategies that incorporate AI-enabled personalization, SEO, GEO, and conversion optimization.
• Design Strategy & Governance: Lead visual and UX evolution; manage scalable design systems, wireframes/prototypes (Figma), and own the translation of designs into Webflow components.
• Conversion-First UX & AI-Enhanced Personalization: Direct user journeys for high-stakes pages; implement AI-driven adaptive experiences and A/B testing.
• Privacy, Consent, Accessibility and Compliance: Partner with legal, security, and marketing operations to manage cookie consent, privacy requirements, and accessibility (ADA/WCAG).
• Performance Optimization: Use Core Web Vitals monitoring, A/B testing, and performance insights to balance rich visual experiences with site speed.
• Reporting and Executive Visibility: Establish recurring website performance reporting that connects activity to pipeline, campaign impact, and business priorities.
• SEO, GEO and Growth Management: Lead technical SEO, GEO, and keyword strategy to improve organic visibility.
• Technical Oversight: Manage Webflow/WordPress environments and coordinate with IT on infrastructure, security, bugs, and integrations.
• Website Release Management and QA: Own launch readiness for new pages, templates, and campaigns, including testing and rollback planning.
• Cross-Functional Leadership: Partner with marketing, creative, product marketing, demand generation, IT, sales, and agencies to deliver initiatives on time.
• Vendor and Agency Partnership: Act as the primary liaison for web development partners; scope projects, manage deliverables, and conduct quality reviews.
• Marketing Automation Integration: Ensure seamless integration with Marketo forms and Salesforce.

Required Skills & Qualifications

• 8–10+ years in web management, digital marketing, or web program management.
• Experience leading a full CMS migration for a large B2B site.
• Strong experience with GA4, Google Tag Manager, UTM strategies, SEO/GEO tools (SEMrush, Ahrefs, Screaming Frog), and CRO (A/B testing, Hotjar).
• Knowledge of HTML, CSS, JavaScript, PHP, MySQL; frontend literacy (CSS Grid/Flexbox, animations).
• Familiarity with website security, ADA/WCAG compliance, and AI personalization trends.
• Proven project management skills (Jira, Asana).
• Strong analytical mindset with the ability to present reports to executives.
• Experience with Marketo and Salesforce form/CRM integrations.
• Webflow Enterprise experience is a plus.

Examples of A/B Testing Strategies

• Headline/CTA variations on landing pages to boost conversions.
• Layout changes or visual elements (hero images/videos, micro-animations) for engagement.
• Form optimization or personalization for lead capture.
• Navigation tweaks to improve click-through and funnel progression.

Compensation Transparency

The total compensation package includes an anticipated base salary range of $125,000–$140,000, along with comprehensive benefits. The base salary offered will be determined based on factors including job-related knowledge, education, skills, experience, and other business considerations.

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Fraudulent Recruitment Alert

At Veracode, we prioritize a secure recruitment process.

• Comprehensive Interview Process: We never extend job offers without a comprehensive interview process.
• Offer Communications: Our job offers are not sent solely through email, and we will never ask you to pay for your own hardware.
• Email Verification: Recruiting emails will always originate from an "@veracode.com" email address.

If you have any doubts, please reach out to careers@veracode.com before taking any action.

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