Willow Health: Senior Web Designer
Headquarters: Brazil (Remote)
URL: http://startwillow.com
About Willow
Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.
About the Role
We’re looking for a Senior Web Designer to join our team and create high-impact, performance-driven digital experiences. In this role, you’ll lead the design of fully responsive, conversion-focused web experiences from concept through launch, with a strong emphasis on marketing landing pages, paid ad creatives, and brand-led executions. You’ll also play a key role in the redesign and evolution of the Willow website, helping shape how the brand shows up across core web experiences. You’ll collaborate closely with cross-functional teams to ensure every design decision supports business goals, elevates user experience, and maintains strong, consistent brand expression across all digital touchpoints.
Responsibilities
- Marketing & Visual Design: Designing high-converting landing pages tied to campaign goals, maintaining brand consistency across digital channels, and producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives.
- UX, Research & Strategy: Conducting user research, analyzing competitors and performance data, and partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals.
- UI Design & Prototyping: Creating wireframes and interactive prototypes in Figma, designing polished interfaces that follow brand guidelines, and iterating based on data and feedback.
- Usability, Accessibility & Inclusivity: Planning and running usability tests, ensuring designs meet accessibility standards, and staying current on inclusive design practices.
- Design Systems & Documentation: Building and maintaining scalable design systems, producing style guides and UI specs, and delivering clean design handoffs to engineering.
- Collaboration & Ownership: Working closely with developers, PMs, marketers, and stakeholders, leading design discussions, and owning decisions end-to-end. You are expected to stay current on design and web trends to keep output quality high.
Requirements
- 5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high-growth startup environments.
- Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes.
- Hands-on experience designing ecommerce flows — product pages, checkout, purchase funnels, and post-purchase experiences.
- Experience running or designing for A/B tests and experimentation programs.
- A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns.
- Expert-level Figma (components, auto-layout, variables, prototyping, design system management).
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion).
- Strong graphic design fundamentals — typography, color theory, layout, visual hierarchy, and composition.
- Deep understanding of responsive/adaptive design and mobile-first principles.
- Working knowledge of HTML/CSS fundamentals.
- Familiarity with WCAG accessibility standards and inclusive design practices.
- Experience building and maintaining scalable design systems.
- Strong written and verbal communication, with the ability to articulate design rationale to non-designers (marketers, execs, engineers).
- Comfortable receiving and incorporating feedback from multiple stakeholders without losing the thread of the original intent.
- Self-directed and proactive — able to take an ambiguous brief and drive it to a shipped outcome.
- Commercially minded — understands that design in this role serves business outcomes, not just aesthetics.
- Detail-oriented, with high standards for craft and polish.
- Comfortable working in a fast-paced environment where priorities shift and timelines compress.
- Collaborative, low-ego, and able to disagree constructively.
Nice to Have
- Experience in health, wellness, telehealth, or regulated industries (familiarity with compliance-aware design).
- Hands-on Webflow experience.
- Motion design skills (Lottie, After Effects, or Figma's prototyping for micro-interactions).
- Experience designing for paid social ad formats (Meta, TikTok, YouTube) at scale.
- Familiarity with analytics tools (GA4, Amplitude, Hotjar, Fullstory) and how to read funnel data.
- Understanding of SEO principles as they relate to page design and structure.
- Experience partnering with copywriters on messaging-driven landing pages.
- Previous agency background combined with in-house experience.
What’s in it for you?
As a full-time member of our team, you’ll enjoy:
- Flexible hours
- Work wherever you choose
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
- We are a diverse, global team! 🌍