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Toptal: Senior Brand Strategist | Remote
Headquarters: Remote
URL: https://www.toptal.com/
About the Role
We're looking for a Senior Brand Strategist to lead brand positioning, go-to-market strategy, and communications direction for high-visibility clients and initiatives. This is a strategic leadership role, not execution support — you'll define the brand narrative, guide cross-functional teams, and act as the senior strategic voice clients rely on for fast-moving, high-stakes engagements. Many engagements in this space run as short, intensive strategy sprints, so you'll need to move quickly from discovery to a clear, actionable strategy.
What You'll Do
- Lead brand positioning and go-to-market strategy development for new products, markets, or brand relaunches.
- Define brand narrative, messaging architecture, and communications strategy across channels.
- Act as the senior strategic lead on client engagements, often within compressed timelines (e.g., 2–4 week strategy sprints).
- Guide and align cross-functional teams (creative, growth, communications) around a unified brand strategy.
- Advise on brand consistency, positioning risk, and competitive differentiation.
- Present strategic recommendations directly to client leadership and senior stakeholders.
- Oversee account-level strategy and communications direction for complex, multi-stakeholder engagements.
What You Bring
- Extensive, expert-level experience in brand strategy, brand marketing, or communications strategy.
- Track record leading brand positioning or GTM strategy for recognizable brands or complex organizations.
- Experience operating as a senior strategic lead or account director in an agency or consulting context.
- Strong executive presence and the ability to present and defend strategic recommendations to senior stakeholders.
- Ability to move quickly from discovery to a clear strategic deliverable under tight timelines.
- Comfort leading and aligning cross-functional teams without direct authority.
Nice to Have
- Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services).
- International market experience for clients operating outside the US.
- Experience with recurring or renewing strategic engagements for the same client.
Why This Role
- Strategic ownership: Define brand direction at the highest level, not just execute against a brief.
- High-caliber engagements: Work with clients who value senior strategic input and compensate accordingly.
- Fast-paced, high-impact work: Short, intensive strategy sprints with real visibility and influence.
- Executive access: Direct engagement with client leadership and senior stakeholders.
How to Apply
Ready to lead brand strategy for high-visibility engagements? Apply through Toptal here: https://www.toptal.com/talent/apply