Social Media Manager (TikTok) at Once Upon a Farm

Job Title: Social Media Manager (TikTok) and Founder

Source: remoteok

Who You Are

You are a culturally plugged, TikTok-obsessed content creator and strategist who understands how to own TikTok content and TikTok Shop. You will drive Once Upon a Farm’s TikTok presence end-to-end—strategy, creation, publishing, and performance—while also developing and producing content for our co-founders. This role will have vendor resources, but must be able to execute content on their own as well.

Note: While this is a remote role, this candidate must be based out of Los Angeles, CA, NYC, or San Francisco/Bay Area, CA.

The Task At Hand

This is a rare dual mandate: roughly half your time is building Once Upon a Farm’s TikTok into a high-converting Gen-Z and millennial destination, and the other half is working directly with our founders to develop their own content. You will report to the Senior Manager of Social and collaborate closely with the broader Marketing and Creative teams.

Responsibilities

TikTok Strategy & Growth

• Own our TikTok channel as the driver of primarily Gen-Z audience growth, with a secondary focus on Millennial parents, health enthusiasts, and athletes.
• Develop and execute a platform-native content strategy built around Once Upon a Farm’s product lineup, brand mission, and cultural relevance.
• Build and manage Once Upon a Farm’s TikTok Shop presence along with the E-Commerce team, driving traffic, conversion, and repeat purchase.
• Stay ahead of TikTok trends, sounds, formats, and creator culture.
• Partner with the Senior Manager of Social Media on cross-platform content strategy.
• Work proactively within your budget to find and develop agencies and influencers who can create additional TikTok content for the brand.

TikTok Content Creation & Production

• Personally concept, shoot, edit, and publish much of Once Upon a Farm’s TikTok content.
• Develop recurring formats and series that build audience loyalty.
• Create content spanning product storytelling, childhood nutrition education, brand values, and culturally relevant moments.
• Capture real-time content at brand events and activations, and direct on-site photographers and videographers.
• Brief and collaborate with the Partnerships & Influencer team to activate creators.
• Own vendor selection, outreach, payment, and execution for the TikTok platform.

Founder Content

• Work directly with our founders to produce content, with a focus on TikTok and Instagram.
• Proactively identify relevant brand moments to capture, execute, and edit content with founders ahead of launch.
• Translate founders’ authentic personality, passions, and voice into platform-native content.
• Concept, produce, and edit content for founder appearances—including product launches and campaigns.
• Develop repeatable formats for founders that are engaging and sustainable.
• Coordinate shoot logistics, prep shot lists, and talking points.

Performance & Optimization

• Track and report on TikTok KPIs including follower growth, engagement rate, video views, TikTok Shop GMV, and conversion metrics.
• Translate performance data into actionable content decisions.
• Partner with the E-commerce team to align TikTok content with promotional calendars.
• Present TikTok and Founder content performance to stakeholders in quarterly business reviews.

Requirements

• 4+ years of social media or content experience, with a significant portion focused on TikTok.
• Demonstrated ability to grow a TikTok account and drive measurable business outcomes (including TikTok Shop).
• Deep, native understanding of TikTok’s algorithm, trends, and creator ecosystem.
• Proven experience creating content for or alongside a public figure, founder, or talent.
• Hands-on creator skills: ability to concept, shoot (ideally on mobile), and edit (CapCut, Adobe, or equivalent).
• Experience in CPG, beauty, food, lifestyle, or wellness brands strongly preferred.
• Strong copywriting instincts with the ability to adapt voice across brand and personal tones.
• Comfortable working with senior stakeholders; professional, organized, and discreet.
• Highly self-directed: manage your own production schedule, publishing calendar, and reporting.
• Must provide a portfolio that includes TikTok content you personally created.
• Must be comfortable on-screen and directing talent in a low-fuss, high-output environment.
• Previous exposure to cross-functional work between Sustainability and People & Culture preferred.
• Must be based out of Los Angeles, CA, NYC, or San Francisco.
• Note: Visa sponsorship is not available for this position.

Compensation

• Type: Full-Time, Salaried, Exempt
• Salary Range: $100,000.00 – $110,000.00 (Actual offer considers skills, qualifications, experience, and location).

Benefits

• Remote-first work environment
• Annual Bonus
• 401(k) program + 4% company match after three months
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
• Monthly Cell and Internet Stipend
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service.
• Unlimited Paid Time Off
• Paid Volunteer Time and civic responsibility leave
• Medical Insurance (100% covered on select plans)
• Vision and Dental Insurance (100% covered for employee and dependents)
• Life insurance, FSA, HSA, and EAP

Who We Are

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

Our Business: Once Upon a Farm provides organic, crave-worthy snacks and meals for children of all ages. Our recipes are crafted with organic ingredients—whole fruits and veggies, cold-pressed or freshly frozen—with no added sugar, artificial flavors, colors, or preservatives. We foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

Once Upon a Farm is a proud equal-opportunity employer. We hire self-motivated, independent thinkers. Please note your pronouns in your application. To remove unconscious bias, please remove identifying information (like profile photos) from your resume before uploading.