Digital Marketing Manager at Wish You Were Here Group

Digital Marketing Manager

Company: Wish You Were Here Group
Source: remoteok
Location: TBD
Employment Type: Full-Time

About Wish You Were Here Group

Wish You Were Here Group is an internationally recognized hospitality company behind some of the industry’s most celebrated restaurants, cafés, and lifestyle destinations. Our brands create memorable experiences through exceptional hospitality, design, food, and culture. As we continue to expand across the United States and internationally, we’re looking for an ambitious digital leader to build the next chapter of our digital growth.

The Opportunity

We are seeking an experienced Digital Marketing Manager to lead the digital marketing strategy across our entire portfolio of brands. Reporting directly to senior leadership, this role will own our digital ecosystem—from paid media and CRM to websites, SEO, analytics, reservations, online ordering, and guest acquisition.

You’ll work alongside our Senior Marketing Manager, Social Media Manager, creative team, agency partners, and restaurant leadership to develop digital strategies that drive measurable revenue growth while maintaining the premium positioning of each brand. This is a highly strategic, commercially focused leadership role suited to someone who loves combining creativity, technology, and data to build best-in-class hospitality brands.

Key Responsibilities

Digital Strategy & Growth

• Develop and execute the Group-wide digital marketing strategy across all brands.
• Drive guest acquisition, retention, and lifetime value.
• Build annual digital marketing plans aligned with business objectives.
• Identify emerging digital trends, technologies, and opportunities.
• Develop scalable systems to support future openings and expansion.

Paid Media

Lead all paid advertising including Meta, Google, YouTube, TikTok, and Display & Remarketing.

• Responsibilities: Budget planning, campaign strategy, audience development, creative testing, conversion optimisation, attribution modelling, and performance reporting.
• KPIs: ROAS, CAC, CPM, CPC, Conversion Rate, and Revenue Generated.

Website & SEO

Own the digital experience across every Wish You Were Here Group website.

• Responsibilities: Website strategy, UX optimisation, conversion optimisation, local SEO, technical SEO, landing page creation, online booking optimisation, and speed/performance improvements.
• Work closely with designers and developers to continually improve the customer journey.

CRM & Email Marketing

Lead all customer lifecycle marketing including:

• Guest acquisition, welcome journeys, loyalty campaigns, birthday campaigns, VIP communications, win-back campaigns, and automated guest journeys.
• Database segmentation and personalised marketing.
• Increase customer retention through sophisticated lifecycle marketing.

OpenTable & Uber Eats Performance

Own the digital growth strategy for our exclusive third-party partners:

• OpenTable: Reservation optimisation, profile management, featured experiences, promotional campaigns, guest acquisition initiatives, and analytics/reporting.
• Uber Eats: Marketplace optimisation, sponsored listings, promotional campaigns, photography optimisation, menu performance, delivery growth strategies, customer acquisition, and sales reporting.
• Partner directly with OpenTable and Uber Eats account teams to maximise visibility and revenue opportunities.

Analytics & Business Intelligence

• Develop meaningful reporting that helps leadership make better business decisions.
• Track digital revenue, website traffic, customer acquisition, campaign performance, booking conversions, online ordering performance, email marketing, paid media, and customer retention.
• Create weekly, monthly, and quarterly executive dashboards with clear recommendations.

Marketing Technology & AI

• Evaluate and implement new marketing technology including AI tools, marketing automation, CRM improvements, attribution software, reporting platforms, audience insights, and workflow automation.
• Constantly seek efficiencies that improve performance while reducing manual work.

Leadership

• Collaborate closely with the Senior Marketing Manager, Social Media Manager, creative partners (photographers, videographers, designers), developers, restaurant General Managers, operations, and ownership.
• Help establish digital marketing best practices across the entire organisation while mentoring future members of the digital team.

Qualifications

• 4+ years in digital marketing with increasing leadership responsibility.
• Multi-location hospitality, restaurant, or lifestyle brand experience preferred.
• Proven success managing significant paid media budgets.
• Expertise in Google Ads, Meta Ads Manager, GA4, and Looker Studio (or equivalent reporting platforms).
• Deep understanding of SEO, CRO, and customer acquisition.
• Experience with CRM and lifecycle marketing platforms.
• Strong commercial and analytical mindset with the ability to translate data into action.
• Exceptional project management and stakeholder communication skills.
• Comfortable managing multiple brands and priorities in a fast-paced environment.

What Success Looks Like

Within your first 12 months, you will:

• Increase direct reservations and online orders across the portfolio.
• Improve return on paid advertising investment.
• Grow customer databases and increase repeat visitation.
• Enhance website conversion rates and organic search performance.
• Strengthen OpenTable and Uber Eats performance through strategic optimisation.
• Build scalable digital systems that support future restaurant openings.
• Deliver measurable growth in digital revenue while preserving the unique identity of each brand.

Why Join Wish You Were Here Group?

This is an opportunity to shape the digital future of one of hospitality’s most ambitious and design-driven companies. You’ll work across an exciting portfolio of brands, collaborate with an entrepreneurial leadership team, and have the freedom to build innovative digital strategies that create lasting business impact. If you’re passionate about hospitality, obsessed with performance marketing, and excited by the challenge of building world-class brands, we’d love to hear from you.