Maven Clinic: Content & Creative Strategist
Headquarters: San Francisco, CA; Remote, US
About Maven Clinic
Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale.
Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors. Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com.
Award-winning culture:
- TIME 100 Most Influential Companies (2023, 2026)
- Fortune Change the World (2024)
- CNBC Disruptor 50 List (2022, 2023, 2024)
- Fortune Best Workplaces for Millennials (2024)
- Fortune Best Workplaces in Health Care (2024)
- Fast Company Most Innovative Companies (2020, 2023)
- Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
About the Role
Maven Consumer is building its paid acquisition engine from the ground up, and great performance marketing is only as strong as the creative that fuels it. The Creative Strategist serves as the connective tissue between data and production: the person who identifies what’s converting, understands why, and translates those insights into briefs that move metrics.
This is a highly cross-functional role sitting at the intersection of performance marketing, brand, and content. You’ll work closely with the Performance Marketing Manager and partner with Maven’s brand team, creators, and external agencies to build a rigorous, always-on creative testing engine.
This is a remote role open to candidates based in the United States, with a strong preference for those in San Francisco.
Key Responsibilities
- Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels.
- Translate performance data into creative direction by analyzing what’s working across hook rate, hold rate, CTR, and CVR.
- Own creative from brief through execution, working directly with designers, editors, and AI platforms.
- Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity and narrative clarity.
- Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed.
- Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments.
- Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs).
- Build and maintain a competitive creative intelligence practice.
- Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing.
- Ensure all creative output meets healthcare advertising guidelines and platform policies.
Qualifications
- 4–6 years of experience in creative strategy, performance marketing, or growth, with meaningful time in consumer health, wellness, or DTC subscription businesses.
- A hybrid creative and performance mindset: you understand what makes creative convert and can diagnose performance issues.
- Proven track record of writing briefs and UGC scripts that have moved metrics.
- Hands-on experience with AI creative tools (video generation, copy iteration, synthetic testing).
- Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC).
- Experience owning the full UGC pipeline: sourcing, scripting, briefing, and testing creator content at scale.
- Comfortable owning both the strategic and operational sides of creative production.
Compensation
The base salary range for this role is $145,000 - $170,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.
This role requires active work authorization in the US.
Benefits
- Maven for Mavens: Access to the full platform and specialists, including care for mental health, reproductive health, family planning, and pediatrics.
- Whole-self care through wellness partnerships.
- Hybrid work, in-office meals, and work-together days.
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+).
- Annual professional development stipend and access to a personal career coach.
- 401K matching for US-based employees, with immediate vesting.
These benefits are applicable to Maven Clinic Co., US-based, full-time employees only.