B2spin: Digital Design Team Lead — Retention/CRM
Headquarters: Bulgaria
URL: http://b2spin.com
We are B2Spin, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from all over the globe, who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it.
The Role
We run the creative function for retention at a multi-brand iGaming company. That means high-volume, high-frequency output — emails, push notifications, in-app messages, onsite banners — produced for segmented player audiences across multiple brands, all at the same time.
This is a marketing creative leadership role, not a product or UX design role. You will lead a team of Digital Designers producing retention marketing assets across four brands and multiple CRM channels. The Design Team Lead owns the quality and consistency of that output by building the systems, standards, and team capability that make good work the default. This is as much an ops-and-systems role as it is a creative leadership role.
What You Will Own
- Brand systems that actually get used: You'll build the documented visual systems — templates, component libraries, per-brand rules, and practical guidance — that designers reach for rather than work around.
- Repeatable production at scale: You will build and maintain foundations for multiple designers, including modular templates, clear briefing standards, and clean versioning. You will convert recurring feedback into checklists and onboarding material.
- AI that produces on-brand results: You'll put structure around AI usage, including per-brand prompt libraries, locked reference styles, review checkpoints, and training on how to finish AI output to a genuinely on-brand standard.
- Quality that can be measured: You'll define what "on-brand and high quality" means for each brand, track signals like first-pass approval rates and rework volume, and catch delivery or quality risks early.
- A team that feels clear and supported: You will conduct regular 1:1s, provide consistent feedback, monitor workload alongside the Traffic Manager, contribute to hiring, and ensure new designers ramp up effectively.
What Success Looks Like
- Our brands feel like systems, and the work looks consistent wherever it shows up.
- Designers work to shared standards, reducing repetitive feedback loops.
- Work ships with reliable quality and far less rework.
- AI is a dependable part of the creative process.
- The team feels supported, knows what "good" looks like, and trusts their own judgment.
What We’re Looking For
- A direct, easy communicator who does well in a fast-moving, remote team.
- 5+ years of professional digital design experience, with a strong portfolio of digital work.
- A track record of building systems (templates, brand guidelines, component libraries, or repeatable processes).
- Experience mentoring or supporting other designers; leadership is a big plus.
- A sharp eye for detail and the ability to give feedback that is clear, kind, and useful.
- Hands-on experience taming AI creative tools, or a strong point of view on how you would.
Why You Will Love It
You'll thrive in our high-pace, high-growth environment where your curiosity directly shapes million-dollar decisions. Every insight you uncover translates into real business impact, while you build and lead a team that thinks strategically about the brands they own. You'll have the freedom to innovate your approach to analysis while working at the cutting edge of gaming analytics and machine learning.
Equal Opportunities Statement
We hire based on skills, drive, and ideas — nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.
To apply: Click here to apply via We Work Remotely