We are looking for a Mobile App Growth Specialist to help grow and improve a portfolio of mobile apps.
This is a long-term opportunity for someone who understands both marketing and product growth. The ideal candidate can help take apps from launch/growth stage through user acquisition, retention, and monetization.
Responsibilities:
\- Develop and execute growth strategies for mobile apps
\- Improve App Store Optimization (ASO) including keywords, screenshots, descriptions, and positioning
\- Research competitors and identify growth opportunities
\- Create and optimize user acquisition funnels
\- Develop strategies to convert free users into paying customers
\- Analyze user behavior and suggest product improvements
\- Build lifecycle campaigns (onboarding, retention, re-engagement)
\- Monitor and improve app reviews and ratings
\- Test apps, identify bugs/issues, and create clear documentation for developers
\- Provide feedback on UX and feature improvements
Requirements:
\- Experience with mobile app marketing/growth
\- Understanding of ASO and app store ranking factors
\- Experience with subscription apps or freemium models is a plus
\- Strong communication and documentation skills
\- Ability to think strategically while also handling execution
Bonus:
\- Experience with Meta/TikTok/Google ads
\- Experience with analytics tools (Firebase, Mixpanel, Amplitude, etc.)
\- Experience managing app launches or SaaS products
Compensation:
$15-$35/hr depending on experience. Open to ongoing weekly hours for the right person.
To apply, please send:
\- A short introduction
\- Examples of apps/products you have helped grow
\- Your experience with ASO, lifecycle marketing, or monetization
\- Hourly rate
\- Availability/time zone
Looking for someone interested in a long-term working relationship, not a one-off project.