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Creative Strategist

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Creative Strategist for DTC Health & Beauty Brands

Source: reddit-r-forhire

I'm launching a few new DTC ecommerce brands in the health and beauty space and I'm looking for a creative strategist to own the research-to-brief part of our ad process.

Responsibilities

  • Research: Dig through competitor ads, Meta Ad Library, and current trends in the niche.
  • Analysis: Identify the angles, hooks, and formats that are performing and determine the "why" behind their success.
  • Ideation: Take those insights and iterate on them to create something fresh for our products—not a copy-paste, but your own unique spin.
  • Briefing: Write comprehensive briefs including the angle, hook, script, shot list, and reference ads so the editor knows exactly what to build.
  • Quality Control: Pass the brief to our video editor and review the final cut before it goes live.
  • Optimization: Monitor performance, analyze results, and use those learnings to make the next round of briefs sharper.

Requirements

  • Analytical Eye: You can look at an ad and explain why it works (hook, angle, pacing) beyond just saying "it looks good."
  • Creativity: You are genuinely creative and can take a proven angle and twist it into something fresh instead of cloning it.
  • Niche Knowledge: You know the health and beauty space, or you have the ability to learn a customer quickly: who they are, their insecurities, and what drives their purchasing decisions.
  • Communication: You can write a brief clear enough that an editor doesn't have to ask you follow-up questions.
  • Self-Starter: You are comfortable building from scratch; no playbook exists yet, and we will be writing it together.

Compensation

  • Rate: $5–$11/hour depending on experience.
  • Structure: As-needed to start, with the potential for more hours as we launch more products.

How to Apply

To apply, please DM me with the following:

  1. Your portfolio or 2–3 briefs/ads you've worked on.
  2. Where you're based and your working hours.
  3. One ad in the health or beauty space you think is working right now, and one sentence on why.

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