VIP CRM Manager

Source: remoteok

About the Role

Growe is looking for a VIP CRM Manager to:

Prepare a strategic monthly calendar tailored for Casino and Sports customers.
Use analytics to drive CRM decisions and planning.
Conduct weekly analysis on campaign performance and profitability.
Analyze player behaviors to create targeted segmentations and personalized offers aligned with playing styles.
Plan, execute, and optimize daily campaigns focused on: player upselling, retention, and reactivation.
Collaborate with content, design, and product teams to create engaging and relevant promotions.
Manage multi-channel communications via: Email, SMS, push notifications, In-app messages, events & promotions.
Identify key Sports and Casino events to align with targeted promotions.
Ensure consistent, compelling, and timely communication around special events and offers.
Track and report on key CRM metrics, including: retention rate, reactivation rate, churn rate, monthly pulsation flows, ARPU (Average Revenue Per User), campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate).
Conduct A/B testing and apply hypothesis-driven analysis to optimize CRM performance.
Use insights to drive continuous improvement and decision-making.

We need your professional experience:

2+ years of experience in a CRM/Retention/Marketing role.
Experience with the iGaming industry (will be a plus).
Experience managing VIP segments and executing high-value retention strategies.
Proficiency in CRM tools, marketing automation platforms, and performance tracking tools.
A good understanding of player behavior is a strong advantage.
An Upper-intermediate level of English (written and spoken).

We appreciate if you have those personal features:

Strong analytical and data interpretation skills with the ability to make strategic decisions based on data.
Comfortable working under pressure and managing multiple deadlines simultaneously.
Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.

We are seeking those who align with our core values:

GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success.