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Direct-Response Creative Strategist

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Job Title: Direct-Response Creative Strategist for DTC Brand Scaling on Meta

Source: reddit-r-forhire

About the Role

We are one of the fastest-growing DTC brands in our niche, currently scaling aggressively on Meta. We are looking for one full-time Copywriter / Creative Strategist whose job is simple: Create ads that unlock more spend.

This is not a content role. This is not a copywriting role. This is a PERFORMANCE role. If your ads scale, you make more money. If they don’t, you won’t last here.

Responsibilities

You will own creative strategy for ONE product. Your job is to:

  • Identify gaps in our current ads.
  • Find untapped beliefs, angles, and avatars.
  • Turn those into high-conviction concepts.
  • Write scripts & production-ready briefs that our editors turn into ads.

You will be turning product research, customer pain points, competitor ads, reviews, and trends into strong ad concepts, scripts, and creative briefs. You will produce ~3 concepts/scripts per day.

Each concept must include:

  • A clear hypothesis (based on real data or proven patterns).
  • Why this concept should work.
  • Cross-niche inspiration (if applicable).
  • 3 different hooks.
  • Full script.
  • First frame direction.
  • Editing style + execution instructions for the editor.

Note: If an editor needs clarification, the concept is not complete.

What We Care About

We do NOT care about:

  • Fancy writing
  • Branding experience
  • “Creative ideas”

We DO care about:

  • Your ability to identify patterns.
  • Your ability to translate winning concepts across niches.
  • Your ability to think in beliefs, not just hooks.
  • Your ability to consistently produce ideas that convert.

Performance Metrics

You will be judged on:

  • Spend Unlocked (Primary): How much additional ad spend your creatives allow us to deploy profitably.
  • Hit Rate (Secondary): Out of 100 concepts, how many actually scale.
  • Speed of Iteration: How quickly you learn and improve from feedback.

Compensation

  • Starting Salary: $1,250 USD paid weekly (every Friday).
  • Trial Period: 30-day trial period with weekly payments.

Who This Is NOT For

  • Beginners
  • Agency account managers
  • People who rely on templates
  • People who write “safe” or generic ads

Application Requirements (MANDATORY)

To be considered, you MUST submit a Loom video where you:

  1. Break down a winning ad you personally wrote.
  2. Explain the core angle, the belief being targeted, why it worked, and what data supported it.
  3. Walk through performance (spend, results, etc.).

If you do NOT submit this, you will NOT get a response.

Submit your application here: Application Form

We want someone who treats this brand like it's their own. If you’re good, this role prints money.

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