Social Media and Influencer Manager at Pete & Gerry's

Social Media and Influencer Manager

Job Type: Full-time Source: remoteok Salary: $75,000–$85,000 annually, depending on experience

About Pete & Gerry's

Healthy Hens, Healthy Eggs, Healthy Planet: At Pete & Gerry's, we were first to do it better, and are still doing it best. For nearly 30 years, we've been on a mission to produce healthy, delicious eggs and partner with family farms for meaningful impact. By raising hens outdoors as nature intended, we stay true to our roots every step of the way by keeping animal welfare, planet-friendly farming practices, and high-quality taste and nutrition at the heart of all we do.

Healthy Together: At Pete & Gerry’s, we believe that when we care for each other, we all thrive. Across our farms, offices, and communities, we act as one flock — united by respect, collaboration, and a shared commitment to doing what’s right. We create an environment where every person feels valued, supported, and empowered to grow.

The Role

As our Social Media & Influencer Manager, you will take the helm of our social media platforms, ensuring Pete & Gerry’s and Nellie’s Free Range deliver compelling content that breaks through the clutter. By creating and enacting our social media vision and strategy, your mission is to leverage social media to attract new shoppers and cultivate a base of loyal fans.

In collaboration with our Digital Marketing Manager, Content Creator/Eggfluencer, Social Community Engagement Specialist, and our brand and agency teams, you are the pivotal force bringing our social narrative to life. Beyond the crucial role of amplifying our social presence, you are tasked with enriching our internal culture, helping create initiatives that promote a vibrant and inclusive workplace.

Responsibilities

Social Strategy, Planning, and Activation

• Develop and implement a social media strategy that enhances brand visibility and engagement across Pete & Gerry’s and Nellie’s Free Range brand handles.
• Expand and tailor the social strategy across a growing mix of platforms, including Meta, Pinterest, TikTok, LinkedIn, and Reddit.
• Work with the Digital Marketing Manager and Content Creator/Eggfluencer to establish quarterly content pillars and monthly content calendars.
• Oversee platform-specific execution, ensuring posts are adapted for distinct audiences while maintaining consistent brand voice.
• Establish a strategic posting schedule that maximizes engagement.
• Partner with internal creative teams on graphic-led content, owning the process from brief to completed asset.
• Lead writing all social post captions and managing all social content postings.

Influencer Strategy, Execution & Gifting Management

• Build and execute influencer campaign strategies that align with broader brand initiatives.
• Identify, vet, and contract influencers across tiers (macro, micro, nano) and creators.
• Brief influencers with clear campaign goals, creative guidelines, and compliance requirements.
• Develop and execute the brand's influencer and product gifting strategy to drive awareness, engagement, and earned content.
• Own the ongoing product gifting program, coordinating creator outreach, product shipments, and launch activations.
• Build and maintain a diverse network of influencers, ambassadors, and affiliates.
• Measure campaign performance and optimize programs using key metrics including engagement, reach, earned media value, traffic, and sales impact.

Social Data & Analytics

• Lead social media data analytics and insights to assess campaign performance, audience sentiment, and competitor activations.
• Apply a test-and-learn methodology to continuously improve social media initiatives.
• Perform social listening to gather insights on brand perception and community feedback.
• Routinely report on Social Media key performance indicators.

Team and Agency Management

• Manage and develop the Social Community Engagement Specialist.
• Supervise organic social and boosting specific collaboration with our creative and media agency teams.
• Partner with the Customer Engagement Team for a strong feedback loop on shopper outreach.
• Collaborate with PR and agency partners on influencer discovery, outreach, and campaign execution.

Qualifications

• 5–8+ years of experience in social media marketing, influencer marketing, digital marketing, or brand marketing.
• Experience developing and executing multi-channel social media strategies.
• Proven success managing influencer and creator partnerships from identification through measurement.
• Experience working with consumer brands (especially food, beverage, wellness, lifestyle).
• Experience managing agency partners and freelancers.
• Budget management experience.

Deep Experience With:

• Meta Business Suite, TikTok, Instagram, Pinterest, Reddit, YouTube, and LinkedIn.
• Sprout Social, Canva, native platform analytics, and dashboard reporting.

We Are Looking For Someone Who Is:

• Highly organized, collaborative, creative, and curious.
• Adaptable and detail-oriented.
• A strong communicator (especially written) and an excellent negotiator.
• Comfortable managing multiple deadlines and data-driven while remaining creatively minded.

Bonus Qualifications:

• Experience launching viral or high-performing campaigns.
• Creator economy expertise and UGC strategy experience.
• Video-first content experience and photography/video production understanding.
• Crisis communications experience, AI content workflow familiarity, and experience managing brand ambassadors.

Work Schedule & Hours

• This is a fully remote role with the expectation that employees are on camera during all meetings.
• Dayshift: Typically Monday through Friday, 9:00 AM – 5:00 PM.
• Flexibility is required as hours may flex or vary based on daily needs.

Benefits

• Medical, dental, and vision insurance.
• Paid vacation, sick time, and volunteer time.
• 9 paid holidays.
• 401(k) with 4% employer match.
• Disability and life insurance.
• Opportunities for advancement.
• Maternity and paternity leave.
• Tuition reimbursement and Flexible Spending Account.
• Footwear reimbursement for onsite employees.
• Free eggs (onsite employees receive weekly; remote employees receive coupons).
• Breakfast or lunch events from time to time.

Equal Opportunity Statement

Pete & Gerry’s Organics is an Equal Opportunity Employer. We are a community built on respect and shared purpose. We are an E-Verify employer. After accepting an offer, we will use E-Verify to confirm your eligibility to work in the United States.