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Lead Product Manager (PDM)
Source: reddit-r-forhire
About the Role:
We’re seeking a Lead Product Manager to own and evolve our enterprise communications platforms. In this role, you will define and prioritize the capabilities, data frameworks, and customer journey tools that enable Marketing to engage customers effectively across channels.
Requirements:
- 7+ Years of experience in product management specifically within MarTech, digital platforms or customer experience technology.
- Hands-on experience with Adobe Campaign, Adobe Journey Optimizer, or similar enterprise communications platforms.
- Experience owning digital platforms or enterprise capabilities, with a focus on building scalable solutions that serve multiple stakeholders. You are comfortable partnering across business, marketing, and engineering to champion and drive decisions.
- Experience navigating TCPA, CAN-SPAM, and CCPA/GDPR compliance within a highly regulated industry (Financial Services preferred).
- A track record of building A/B testing and multivariate testing capabilities directly into the communication lifecycle.
- Strong understanding of data-driven communications and trigger-based engagement.
- A track record of independently driving initiatives from concept through delivery.
Responsibilities/Performance Objectives:
Platform Strategy & Roadmap
- Own the multi-year roadmap and enhancement backlog for Adobe Campaign and Adobe Journey Optimizer.
- Drive the organization beyond traditional batch messaging toward more integrated journey capabilities.
- Prioritize scalable enhancements that serve multiple lines of business.
- Balance platform stability and technical debt with high-impact capabilities.
Data & Architecture
- Partner with Data Engineering to define event triggers and data structures that support personalization.
- Translate business needs into clear technical requirements and acceptance criteria.
- Ensure the platform can support increasingly dynamic and responsive communications.
Governance & Standards
- Establish standards for reusable templates, communication fatigue rules, and cross-channel frequency management.
- Define and govern the data elements and triggers that power customer communications.
- Partner with Compliance and Legal to ensure communications meet regulatory and privacy standards.
Execution & Adoption
- Lead structured quarterly planning and backlog refinement.
- Monitor platform performance and proactively identify optimization opportunities.
- Champion adoption of Adobe Campaign and Adobe Journey Optimizer across the organization.
- Develop and deliver training, documentation, and best practices.
- Serve as the key point of contact for Adobe partnership discussions, staying ahead of product releases.
Compensation:
- Pay Rate: $95.00–$100.00/hour
To Apply:
Email your resume and availability to apply@aandbtalent.com