CRM & Lifecycle Manager

At Joko, we help consumers shop smarter. Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money.

Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko.

From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI-powered shopping assistant to help users find the best products by price, quality, and environmental impact.

Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US.

It’s still day 1, come build the future of shopping with us!

This position is remote-friendly.

🧙 Our Marketing team

No one is more creative and data-driven than this team; they truly combine the best of both worlds. The Marketing team’s mission is to put our product into the hearts and hands of millions of users around the world.

The Growth Team: Builds and scales innovative growth engines to conquer markets, attract, and retain users.
The Brand & Communications Team: Shapes Joko's long-term vision and builds a lasting emotional connection with users.
The Campaign & Merchandising Team: Drives our B2C campaign calendar and elevates the shopping experience.
The B2B Marketing Team: Positions Joko as the top partner in our space and builds a standout employer brand.

Led by Isa, our CMO, the team is constantly innovating to take the business to new heights.

🎯 What you will do

As CRM & Lifecycle Manager, your mission is to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users. You will own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to the campaign that reactivates dormant users. You will join the Growth team, report to the VP Growth, and partner daily with Product, Data, and Brand teams.

Your main missions will be:

Guide new users to their first Joko “wow” moment: The first days shape everything that follows. You’ll design the onboarding journey: messaging, timing, and triggers so every new user feels understood and reaches activation quickly.
Turn engaged users into power users, and power users into advocates: You’ll build retention and referral programs that deepen usage among our best users, drive word of mouth, and lift long-term retention.
Maximize LTV across the full lifecycle: You’ll design cross-channel journeys that deliver the right benefit to the right user at the right moment. You’ll partner closely with Data to turn behavioral signals into segmentation and triggers, and with Product to keep lifecycle nudges tightly aligned with the in-app experience.
Raise the bar on experimentation: You’ll run a continuous A/B testing program (hypotheses, tests, learnings, iterations) to improve existing flows and challenge our current lifecycle map.
Take CRM to the next level with AI: You’ll use AI to automate the operational grind (segmentation, copy iteration, QA, reporting) and unlock what we couldn’t run manually: sharper personalization, faster experimentation cycles, and richer lifecycle logic.
Drive growth across the company: You’ll work hand-in-hand with Product, Data, User Acquisition, and Brand so CRM compounds alongside everything else we’re building.

👀 Who we're looking for

Experience: 5+ years of experience in B2C CRM or lifecycle marketing, ideally in a high-growth mobile or consumer app. You’ve owned lifecycle programs end-to-end.
CRM craft: Hands-on with modern CRM platforms (Braze, Iterable, Customer.io, or similar). Deliverability, segmentation logic, template design, and orchestration are second nature.
Data-driven to the core: You read cohort curves, funnel data, and A/B test results fluently.
Experimentation mindset: You’ve run structured A/B testing programs and know how to design experiments that provide actionable insights.
Curious and hands-on with AI: You’re excited by what AI can do for CRM and have built solutions from scratch using AI to improve workflows.
User-centric: You’re relentlessly curious about how users think and respond. Every message you ship starts from a real user insight.
Ownership and drive: You take initiative, hold yourself accountable to outcomes, and move fast.
Attention to detail: You have a talent for spotting flaws before they ship.
Languages: Native-level French speaker and fluent in English.

💎 Our perks

(Some of the benefits listed below are available to full-time positions only)

At Joko, we believe that flexibility and trust are essential.

Flexible remote: If you live in Paris, you can choose to work from our office or from home. If you live elsewhere, we provide access to a coworking space and a coworking budget.
Work from anywhere: You can work from most countries in the world for up to 3 months per year.
Top-market compensation.
Equity: Everyone has the chance to own a piece of what you build.
AI Level-up: Half-day each week dedicated to leveling up with AI by exploring new tools and sharpening your skills.
Team culture: Yearly offsite in amazing locations, budget for team-building events, and monthly in-person gatherings.
Wellness: Contribution to your ClassPass subscription.
Parental leave: 8-week leave paid 100% for the second parent.
Check the full list here.

🤝 Our hiring process

Intro call: Quick screening with the Hiring Manager or the Talent team.
Step 1 – Team interview (45 min): Conversation with two Joko team members.
Step 2 – Role-specific assessments:
- For non-engineering roles: A take-home case study followed by a 45-min interview.
- For engineering roles: A 90-min live technical interview on CoderPad.
Step 3 – Leadership interview (45 min): Conversation with a SteerCo member and a Founder.
References: Up to 3 calls with former colleagues or managers.

You may also be invited for coffee with team members to get a feel for our culture.